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White Rum segment is anticipated to boost the Global Rum Market during the forecast period 2018-2023.

Rum Market,Rum
bhargav moturi | 11.10.2018
Rum is an alcoholic drink distilled by fermentation from byproducts of sugar cane, such as molasses, or directly from sugar cane juice. Distillate, or clear liquid, is usually preserved in aged oak barrels. There are various types of rum such as golden, white, dark, light and they are available in different flavors. Golden and dark rums can be consumed directly and can also be used for cooking. Light rums are used in cocktails. Top quality rums are also available, designed to be consumed directly or with ice. Flavored rums are usually infused with flavors like banana, lime, mango, and coconut. These rums contain less than 40% alcohol and are frequently used in tropical drinks. Over proof Rums contain more than 60% alcohol and are considered as premium rums. They are produced very carefully and can be consumed directly.

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Underlying Causes

The growth for Rum market is driven due to factors like increasing population across the globe, rising disposable incomes, growing demand for alcoholic drinks globally, and easy availability of alcoholic products. In addition, people spending time at pubs, lounges, and bars, increasing sales of alcoholic beverages, advancement of technologies in beverage sector, introduction of new unique flavors products are expected to drive the market growth. However, high risk associated in consumption of alcohol, stringent government policies is expected to hinder the growth rate for Global Rum Market.

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Geographic Segmentation:

Based on geography the Rum market has been primarily divided into Asia Pacific, Middle East and Africa, North America and Latin America. A very significant amount of the world's rum production happens in the Caribbean and Latin America. Rum is also produced in Scotland, Austria, Spain, Australia, New Zealand, Fiji, the Philippines, India, Reunion Island, Mauritius, South Africa, Taiwan, Thailand, Japan, the United States, and Canada. This report notes that, while only two of rum's ten largest markets - Cuba and the Dominican Republic - are set to grow over the coming five years, the heaviest deteriorations will be seen in high-volume, low-value markets. Germany is projected to be flat to 2021, and only "minor declines" are predicted for France, Spain and the UK. However, India will see a fall of more than 2m cases, while volumes in the Philippines are predicted to decline by 3.8m cases. Few of rum's other significant markets are projected to enjoy better fortunes, notably Brazil and Venezuela. In the meantime, Peru, Australia and Jamaica, are all projected to grow strongly over the forecast period.

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Key Players:

Leading companies for Global Rum market are Amrut Distilleries, Beam Suntory, Gruppo Campari, Matusalem, Radico Khaitan, Ron Bermudez, Ron Edmundo Dantes, Bacardi, Diageo, Pernod Ricard, Tanduay, Mohan Meakin, Patron Spirits, and Pusser's.


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