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Explore Industry Insights in Global Beer Market - Size, Share, Development, Growth and Demand Forecast to 2023

Provides information on the historical and current market size and the future potential of the market
Nishtha Vohra | 31.07.2018
Beer is an alcoholic beverage prepared by saccharification of starch and fermentation of resulting sugar. Beer is the highest consumed alcoholic beverage across the globe. Beers such as ales, bitters and stouts are some of the general form of beers consumed in the recent times. Some of the other variety of beers includes low or no alcoholic content beer, standard beer, premium lager beer, specialty beers and crafted beer.

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The global beer market is greatly dominated by Europe, which is further followed by North America. It is expected that there will be a moderate growth in the Europe and the United States owing to the fact that these regions have already reached maturity. Asia pacific region is showing the fastest growth in the beer market due to growing youth population, increasing disposable income of the people.

Global industry of beer has experienced a huge growth over the past few years due to the fact that emerging market has shown a significant growth in overall sales volume. Also the beer market is well supported by the fact that developed countries possess a greater purchase power for high-margin craft beer products.

Some of the key drivers impelling the growth of beer market include creative marketing, growing disposables income of the people and innovative promotional strategies. In addition, there is a rise in demand for beer due to its increased popularity among individuals, especially the youth. Therefore beer market has experienced a constant rise over the years owing to a continuous rise in the number of beer consumers.

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Some of the competitors in the market are Asia Pacific Breweries, Grupo Modelo, Carlsberg Breweries A/S, Heineken N.V., Molson Coors Brewing Company, Kirin Brewery Company Limited, Tsingtao Brewery Company Limited and Yanjing Brewery, Anheuser-Busch InBev, Sapporo Breweries, Asahi Breweries, SABMiller, Scottish & Newcastle and Anheuser-Busch Companies Inc.

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