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Agriculture Industry in India: Market Segments, Key Drivers, Challenges, Market Trends and Regulations

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Shrikant Mandlik | 06.11.2015
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The agriculture sector has been historically perceived by the governments more as a vote bank rather than an engine of growth. The Indian government and policy makers equated economic progress with the services and manufacturing sectors and considered agriculture as the also-ran of the Indian economy. While urban India flourished and people living in the cities got richer, hundreds of millions of farmers remained mired in poverty. The Indian agriculture sector seemed stagnating.

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This trend, however, is now gradually undergoing a change. The farm is now back. IMARC Group, one of the world’s leading research and advisory firms, finds that lurking fears of food shortage, rethinking on antipoverty priorities and the recent economic slowdown are among the factors that are causing a dramatic shift in the Indian economic policy in favour of greater support for agriculture. The Indian agriculture sector is now moving towards another green revolution. The transformations in the sector are being induced by factors like newfound interest of the organised sector, new and improved technologies, farming becoming more mechanised, new markets and demands, easy credit facilities, rapid growth of contract farming, agriculture friendly policies from the government, etc. Agriculture is now evolving from just a traditional way of life to a professionally managed industry - the agriculture industry.

IMARC’s new report entitled “Agriculture Industry in India: Market Segments, Key Drivers, Challenges, Market Trends and Regulations” is the second edition of our highly acclaimed publication. The study is an outcome of an intensive research of the Indian agriculture industry that draws upon a comprehensive analysis of every major agriculture segment in India. The study, which is based both on desk research and four waves of qualitative primary research, has delved deeply into the agriculture industry in India:

What We Have Achieved in this Report

Comprehensive situation analysis of the Indian agriculture market and its dynamics.
Identifying all application segments/sub-segments and quantifying their current and future market potential.
Providing robust long range value and volume forecasts for all segments and sub-segments.
Providing an understanding of key drivers and restraints and their impact on current and future market scenario.
Agricultural Segments Covered in this Report

Farming

Agriculture Equipments
Fertilizers
Pesticides
Warehousing
Cold Chains
Food Processing
Dairy Farming
Floriculture
Apiculture
Sericulture
Seeds
Fisheries
Poultry
Animal Husbandry
Animal Feed
Bioagriculture
Focus of the Analysis for Each Segment and Sub-Segment

Drivers and Challenges

Historical, Current and Future Market Values
Historical, Current and Future Market Volumes
Analysis of Various Sub-Segments
Areas of Opportunity
Competitive Landscape
Information Sources

Information has been gleaned from both primary and secondary sources:

Primary sources include industry surveys and face to face/telephone interviews with industry experts.
Secondary sources include proprietary databases and search engines. These sources include company websites and reports, books, trade journals, magazines, white papers, industry portals, government sources and access to more than 4000 paid databases.

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Table of Content

1 Research Methodology and Market Definitions

2 Executive Summary

3 Drivers and Challenges
3.1 Drivers
3.1.1 Huge Consumer Base and Rising Incomes
3.1.2 Easy Availability of Credit
3.1.3 Emergence of Contract Farming
3.1.4 Growth of Organized Food Retail
3.1.5 Government Support
3.2 Challenges
3.2.1 Low Agricultural Yield
3.2.2 Small Land Holdings
3.2.3 Poor Logistics Infrastructure
3.2.4 Unsatisfactory Spread of New Technology

4 Indian Agriculture Market
4.1 Current Market Trends
4.2 Market Forecast

5 Insight on Various Subsectors
5.1 Farming
5.1.1 Current Market Trends
5.1.2 Market Breakup by Segment
5.1.3 Competitive Landscape
5.1.4 Market Forecast
5.2 Agriculture Equipments
5.2.1 Current Market Trends
5.2.2 Market Breakup by Segment
5.2.3 Competitive Landscape
5.2.4 Market Forecast
5.3 Fertilizers
5.3.1 Current Market Trends
5.3.2 Market Breakup by Segment
5.3.3 Competitive Landscape
5.3.4 Market Forecast
5.4 Pesticides
5.4.1 Current Market Trends
5.4.2 Market Breakup by Segment
5.4.3 Competitive Landscape
5.4.4 Market Forecast
5.5 Warehousing
5.5.1 Current Market Trends
5.5.2 Market Breakup by Segment
5.5.3 Competitive Landscape
5.5.4 Market Forecast
5.6 Cold Chains
5.6.1 Current Market Trends
5.6.2 Market Breakup by Segment
5.6.3 Competitive Landscape
5.6.4 Market Forecast
5.7 Food Processing
5.7.1 Current Market Trends
5.7.2 Market Breakup by Segment
5.7.3 Competitive Landscape
5.7.4 Market Forecast
5.8 Dairy Market
5.8.1 Current Market Trends
5.8.2 Market Breakup by Segment
5.8.3 Competitive landscape
5.8.4 Market Forecast
5.9 Floriculture
5.9.1 Current Market Trends
5.9.2 Market Breakup by Segment
5.9.3 Competitive Landscape
5.9.4 Market Forecast
5.10 Apiculture
5.10.1 Current Market Trends
5.10.2 Market Breakup by Segment
5.10.3 Competitive Landscape
5.10.4 Market Forecast
5.11 Sericulture
5.11.1 Current Market Trends
5.11.2 Market Breakup by Segment
5.11.3 Competitive Landscape
5.11.4 Market Forecast
5.12 Seeds
5.12.1 Current Market Trends
5.12.2 Market Breakup by Segment
5.12.3 Competitive landscape
5.12.4 Market Forecast
5.13 Fisheries
5.13.1 Current Market Trends
5.13.2 Market Breakup by Segment
5.13.3 Competitive Landscape
5.13.4 Market Forecast
5.14 Poultry
5.14.1 Current Market Trends
5.14.2 Market Breakup by Segment
5.14.3 Competitive Landscape
5.14.4 Market Forecast
5.15 Animal Husbandry
5.15.1 Current Market Trends
5.15.2 Market Breakup by Segment
5.15.3 Competitive Landscape
5.15.4 Market Forecast
5.16 Animal Feed
5.16.1 Current Market Trends
5.16.2 Market Breakup by Segment
5.16.3 Competitive Landscape
5.16.4 Market Forecast
5.17 Bioagriculture market
5.17.1 Current Market Trends
5.17.2 Market Breakup by Segment
5.17.3 Competitive Landscape
5.17.4 Market Forecast

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