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The Mobile Healthcare (mHealth) Bible: 2014 – 2020

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Mac Peter | 04.09.2015
With more than 7 Billion mobile network subscriptions worldwide, the mobile communications sector is rapidly gaining traction from a diverse range of vertical sectors. Healthcare is no exception to this trend. As healthcare providers seek to maximize their patient outreach while minimizing costs, many view mobile healthcare (or mHealth) as the solution to improve healthcare cost-efficiency. mHealth refers to the usage of mobile communications technology & devices to enhance access to healthcare information, improve distribution of routine and emergency health services and provide diagnostic services. Mobile network operators also view mHealth as a lucrative opportunity for the monetization of their mobile connectivity services. Given that most operators have established themselves as reputable consumer brands, they are also eyeing on opportunities to offer services beyond simple connectivity. Many operators already offer branded or co-branded end-to-end mHealth solutions to their customer bases. In addition, mHealth offers a multitude to opportunities to the pharmaceutical industry ranging from R&D activities to securing the supply chain and, in the battle against counterfeit drugs. Driven by the thriving ecosystem, SNS Research estimates that the mHealth market will account for nearly $9 Billion in 2014 alone. Despite barriers relating to regulation, patient acceptance and privacy concerns, SNS Research estimates further growth at a CAGR of nearly 40% over the next 6 years. This report presents an in-depth assessment of the global mHealth market. In addition to covering key market drivers, challenges, future roadmap, value chain analysis, deployment case studies, service/product strategies and strategic recommendations, the report also presents comprehensive forecasts for the mHealth market from 2013 till 2020. Historical revenue figures for 2010 – 2012 are also presented. The forecasts and historical revenue figures are individually segmented for 5 individual submarkets, 29 use case categories, 5 ecosystem player categories, 6 geographical regions and 34 countries. The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

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Table of Content:
1 Chapter 1: Introduction
1.1 Executive Summary
1.2 Topics Covered
1.3 Historical Revenue & Forecast Segmentation
1.4 Key Questions Answered
1.5 Key Findings
1.6 Methodology
1.7 Target Audience
1.8 Companies & Organizations Mentioned
2 Chapter 2: An Overview of mHealth
2.1 What is mHealth?
2.2 The Evolution from eHealth to mHealth
2.3 Telemedicine
2.4 Health Informatics
2.5 The mHealth Business Case
2.6 Key Market Drivers
2.6.1 Increasing Penetration of Smartphones & Tablets
2.6.2 Proliferation of Mobile Broadband Networks
2.6.3 The Rise of Chronic Diseases
2.6.4 Growing mHealth Applications: Reduction in Lead Time
2.6.5 Government & Regulatory Initiatives
2.6.6 Physicians at Forefront of Mobility Adoption
2.6.7 The Cost Saving Potential of mHealth
2.6.8 Increasing Adoption of Open Source Software
2.6.9 The Role of Developed Economies
2.6.10 The Role of Emerging Economies
2.7 Barriers to Growth
2.7.1 Security/Privacy Concerns & Absence of Legal Guidelines
2.7.2 Regulation & Efficacy of Applications
2.7.3 Operational Maintenance & Control
2.7.4 Human Behavior: Disbelief among Patients
2.7.5 Lack of Clear mHealth Strategies
2.7.6 Funding Challenges
2.8 mHealth Technologies
2.8.1 Smartphones & Tablets
2.8.2 Mobile Apps
2.8.3 Mobile Broadband: The LTE Era
2.8.4 Wearable Body Sensors
2.8.5 M2M Technology
2.8.6 Mobile Video Calling
2.9 mHealth Use Case Categories
2.9.1 Pharmaceutical Applications
2.9.2 Medical Information & Healthcare Management
2.9.3 Healthcare & Fitness
2.9.4 Remote Consultation/Diagnostic Services
2.9.5 M2M, Sensor & Monitoring Applications

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