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Global TV Ad-spending Market 2015-2019

The report "Global TV Ad-spending Market 2015-2019",has been prepared based on an in-depth market analysis with inputs from industry experts
roshani mrr | 21.08.2015
About TV Ad Spending
TV advertising enables advertisers to create awareness about their products and influence the buying decision of consumers. Since TV is the most widely viewed medium worldwide, advertisers are drawn to this medium of advertising. Advertising on TV can be done using traditional commercial channels or multichannel campaigns. Advertisers have increased their spending on TV advertising owing to a rise in consumer confidence.

The global TV ad spending market is expected to grow at a CAGR of 4.52% during the period 2014-2019.

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Covered in this Report

This report covers the present scenario and the growth prospects of the global TV ad spending market for the period 2015-2019. To calculate the market size, the report considers revenue generated from advertising through mediums such as free-to-air and multichannel TV. The report presents the vendor landscape and a corresponding detailed analysis of the leading vendors in the market.

Key Regions

APAC
Latin America
North America
ROI
Western Europe

Key Vendors

American Express
Comcast
Ford
P&G
Pfizer

Other Prominent Vendors
AT&T
Chrysler
General Motors
Johnson & Johnson
JP Morgan Chase

Market Driver :
TV Advertisements with Digital Touch Points

Market Challenge :
Increase in Time Spent on Digital Media

Market Trend : Subscription-based Models
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Table of Content :

01. Executive Summary
02. List of Abbreviations
03. Scope of the Report
04. Market Research Methodology
05. Introduction
06. Market Landscape
07. Market Segmentation by Technology
08. Market Segmentation by Medium
09. Geographical Segmentation
10. Key Leading Countries

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