Register for the Public Relations Seminar with the BUE and ECTD

Outline:

Introduction to public relations tools and practices.
Internal public relations -- strengthening the organization
External public relations -- building the organization
Media relations -- getting good publicity and dealing with bad publicity
Fund raising.
Lobbying. Building strategic alliances.
Communications planning. Research and evaluation
Planning audio visual presentations
Planning and executing various kinds of public opinion research.
The organization and society: ethics and responsibilities.
Public Relations Writing: Definitions, Roles and Responsibilities
Crisis Communication and the Planning Process
Integrated Marketing Communication
Internet Strategies: Social Media, e-Commerce and More


When:

25-26-27 September 2014

From 10am : 5pm

Where:

The British University in Egypt

Registration fee:

750 LE instead of 1200 LE until 5th of September 2014.

Registration fee including:

Attending the program.
Coffee break.
Attendance certificate.

For registration:

Office #112 - Greek Campus
28 Falaki St., Bab El Louk, Cairo, Egypt
Tel: +2 (02) 2792 9539
Fax: +2 (02) 2792 9539
Mob:+2 (010) 2048 3878
ne@egyptiancouncil.com
www.egyptiancouncil.com
https://www.facebook.com/ECTD.EG