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The Mobile Advertising (mAdvertising) Market: 2014 – 2020, Drive Revenue Generation, Opportunities for App Developers

Mobile advertising promises is currently in its early years, the market accounts for nearly $21 Billion in annual revenue.
MarketsandMarkets™ | 13.04.2016

The Mobile Advertising (mAdvertising) Market: 2014 - 2020 - Opportunities, Challenges, Strategies & Forecasts Size and Share Published in 2014-04-24 Available for US$ 2500 at Researchmoz.us

Description

Mobile advertising
refers to a form of advertising via mobile phones or other mobile devices such as tablets. Although many view mobile advertising as sub-segment of online advertising, its scope is far greater with over 7 Billion mobile subscriptions worldwide.

Mobile advertising promises to drive revenue generation opportunities for App developers, advertising networks, mobile platform providers and wireless carriers alike. Currently in its early years, the market accounts for nearly $21 Billion in annual revenue.

The growing penetration of smartphones and tablets has further extended the addressable market for mobile advertising as users spend an increasing amount of their time with these devices. By the end of 2020, tablet based advertising campaigns alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020.

The \"\"Mobile Advertising (mAdvertising) Market: 2014 - 2020\"\" report provides an in-depth assessment of the global mobile advertising market. In addition to covering the business case, market drivers, challenges, opportunities, key developments, industry roadmap, ecosystem, key player profiles and strategies, the report also presents comprehensive forecasts for the mobile advertising market from 2014 till 2020, including an individual assessment of 2 device form factor submarkets, 9 application & media submarkets, and 25 country submarkets.

Tablet and Smartphone shipment forecasts (by OS platform, vendor and region) are also presented in the report due to their profound impact on the size of the mobile advertising market. Historical figures from 2010, 2011 and 2012 accompany the forecasts.

The report comes with an associated Excel datasheet covering quantitative data from all figures presented within the report.

Topics Covered:

The report covers the following topics:

Mobile advertising business models: Ad types, physical Ad dimensions, supporting technologies and revenue generation models

Key market sectors for mobile advertising and their evolution

Market drivers and challenges for the mobile advertising market

A detailed assessment of the emerging tablet advertising submarket and its growth potential

Key developments and opportunities in the industry

Profiles and strategies of 34 key players in the mobile advertising market

Strategic recommendations for advertisers, mobile advertising providers, wireless carriers and mobile device OEMs

Global and regional market forecasts:

Mobile advertising revenue forecasts: 2010 - 2020

Submarket revenue forecasts are categorized in 2 device form factor categories:

Mobile Phone

Tablet

Submarket revenue forecasts are categorized in 9 application & media categories:

Media Alerts

Mobile Browsing (Display, Search)

Mobile Applications

Mobile Games

Mobile Music

Mobile Social Networking

Mobile TV (Broadcast, Unicast & One-off)

Mobile Video (One-off, Subscription Based)

Text Alerts

Country level revenue projections are presented for the following 25 leading countries in the mobile advertising market:

Argentina

Australia

Brazil

Canada

China

Czech Republic

Denmark

Finland

France

Germany

India

Italy

Japan

Mexico

Norway

Poland

Russia

Saudi Arabia

South Africa

South Korea

Spain

Sweden

UAE

UK

USA

Regional mobile advertising forecasts are categorized in the following six categories:

Asia Pacific

Eastern Europe

Latin & Central America

Middle East & Africa

North America

Western Europe

Tablet Shipment Forecasts: 2010 - 2020

Tablet shipment projections are categorized in 4 Operating System (OS) platform categories:

Apple iOS

Android

Windows

Others

Tablet shipment projections are categorized in 4 display size categories:

4 – 7 inches

7 – 9 inches

9 – 12 inches

12 – 16 inches

Tablet vendor share projections are shown for the following 22 vendors:

Apple, White Box, Samsung, Asus, Amazon, Acer, Lenovo, Huawei, Sony, Microsoft, Dell, BlackBerry, HP, Archos, Nook, Toshiba, ZTE, Vizio, Motorola, LG, Viewsonic, HTC

Regional tablet shipment forecasts are categorized in the following six categories:

Asia Pacific

Eastern Europe

Latin & Central America

Middle East & Africa

North America

Western Europe

Smartphone Shipment Projections: 2010 - 2020

Smartphone shipment projections are categorized in 14 Operating System (OS) platform categories:

Apple iOS

Android

Bada

Blackberry OS

Firefox OS

LiMo

MeeGo

Microsoft

Palm OS / webOS

Sailfish

Symbian

Tizen

Ubuntu

Others

Smartphone vendor share projections are shown for the following 22 vendors:

Samsung, Apple, LG, Huawei, ZTE, Lenovo, Sony, Coolpad, BlackBerry, Nokia, HTC, Motorola, Pantech, TCL-Alcatel, Fujitsu, Sharp, Panasonic, NEC, Casio, Hitachi, Acer

Regional smartphone shipment forecasts are categorized in the following six categories:

Asia Pacific

Eastern Europe

Latin & Central America

Middle East & Africa

North America

Western Europe

Key Findings:

The report has the following key findings:

At present, the market for mobile advertising is still in its early years, and accounts for more than $21 Billion in global revenue

Driven by a higher Click-Through Rate (CTR) and growing user penetration, the tablet segment of the market is expected to overtake smartphone based advertising revenues

By the end of 2020, tablet advertising alone will generate more than $27 Billion in global revenue, following a CAGR of nearly 25% between 2014 and 2020. During the same year (2020) tablet shipments will reach nearly 600 Million annually

In-app based mobile advertising is expected to significantly grow its revenue share over the coming years, accounting for over 25% of the total mobile advertising market by 2020

Leveraging their demographics and real-time location data, wireless carriers are aggressively eyeing on opportunities to tap into the mobile advertising market

Key Questions Answered:

The report provides answers to the following key questions:

How big is the opportunity for mobile advertising, and what is the size of the total addressable market?

What are the key use cases of mobile advertising?

What are the key business models of mobile advertising and how can advertisers generate revenue?

Do tablet advertising campaigns have a better Click-Through Rate (CTR) than smartphones?

Which application & media categories will generate the highest amount of revenue through mobile advertising?

What are the market drivers and barriers for the growth of mobile advertising?

Which regions and countries will witness the highest level of revenue through mobile advertising?

Who are the key players in the mobile advertising industry and what are their strategies?

How can wireless carriers and mobile device OEMs capitalize on the mobile advertising opportunity?

Download Sample of this Report at: http://www.researchmoz.us/enquiry.php?type=S&repid=195795

Companies Mentioned

.mobi

4info

Aarki

Accel Partners

Acer

AdColony

Adfonic

AdParlor

AdStar

Amazon

AmbieSense

Amobee

AOL Advertising

AppLift

AppLovin

Appia

Apple

Archos

Asus

AT&T

Axonix

B&N

BBC

Bell

Best Buy

Blackstone

Blyk

Bluefin Labs

BuzzCity

Calvin Klein

Canonical

Casio

celltick

Celtra

Chartboost

China Telecom

China Unicom

Cisco

Coca Cola

comScore

Conversant

Coolpad

D2C

Dell

Drawbridge

EE

Electronic Arts

Elisa

Engadget

Ericsson

Euclid

Facebook

Fedora

Fiksu

Flurry

Forbes

FrontPath

Fujitsu

Garage

General Motors

Glispa

Globe

Google

Greystripe

GRiD Systems Corporation

Grupo Mobi

GSMA

HasOffers

Heineken

Hitachi

Home Depot

HotelTonight

HP

HTC

Huawei

Hungama Mobile

IBM

ICD

IHS Screen Digest

InMobi

Intel

Ipsos Reid

Joule

Jumptap

KDDI

KDE

Kleiner Perkins

Lady Gaga

Lenovo

LG

Linux Foundation

LivingSocial

Lucozade

Macy\'s

Madhouse

MADS

Madvertise

Manhattan

MdotM

Medio

Metaresolver

MetroPCS

mGage

Microsoft

Millennial Media

Mobclix

Mobile Marketing Association

MobPartner

MoPub

Motive Interactive

Motorola

NativeX

NAVTEQ

NEC

Nokia

Nook

Nordstrom

NTT DoCoMo

OLPC

OpenX Technologies

Out There Media

Panasonic

Pandora Media

Pantech

PlaceIQ

PlayHaven

Plus1 WapStart

Proctor & Gamble

Quattro

Rhythm New Media

BlackBerry

Samsung

Sense Networks

SFR

SFR Régie

Sharp

SingTel

SK Telecom

Smaato

Smart

Softbank

Sony

Sponge Group

SponsorPay

Spotify

Sprint

Square

Starbucks

SuperCell

Tapjoy

Tata Motors

TCL-Alcatel

Telefonica

Telefonica O2

TeliaSonera

Telus

Tesco

The Nielsen Co

The Weather Channel

Times Square

Toshiba

Twitter

Unilever

Velti

Verizon

Viewsonic

Vizio

Vodafone

Vungle

Walt Disney

Weve

White Box

World Bank

xAd

Yahoo

YP

ZTE



Countires Covered

Afghanistan

Albania

Algeria

Andorra

Angola

Anguilla

Antigua & Barbuda

Argentina

Armenia

Aruba

Australia

Austria

Azerbaijan

Bahamas

Bahrain

Bangladesh

Barbados

Belarus

Belgium

Belize

Benin

Bermuda

Bhutan

Bolivia

Bosnia Herzegovina

Botswana

Brazil

British Virgin Islands

Brunei

Bulgaria

Burkina Faso

Burundi

Cambodia

Cameroon

Canada

Cape Verde

Cayman Islands

Central African Republic

Chad

Chile

China

Cocos Islands

Colombia

Comoros Islands

Congo

Cook Islands

Costa Rica

Côte d\'Ivoire

Croatia

Cuba

Cyprus

Czech Republic

Democratic Rep of Congo (ex-Zaire)

Denmark

Djibouti

Dominica

Dominican Republic

East Timor

Ecuador

Egypt

El Salvador

Equatorial Guinea

Eritrea

Estonia

Ethiopia

Faroe Islands

Federated States of Micronesia

Fiji

Finland

France

French Guiana

French Polynesia (ex-Tahiti)

French West Indies

Gabon

Gambia

Georgia

Germany

Ghana

Gibraltar

Greece

Greenland

Grenada

Guam

Guatemala

Guernsey

Guinea Republic

Guinea-Bissau

Guyana

Haiti

Honduras

Hong Kong

Hungary

Iceland

India

Indonesia

Iran

Iraq

Ireland

Isle of Man

Israel

Italy

Jamaica

Japan

Jersey

Jordan

Kazakhstan

Kenya

Kirghizstan

Kiribati

Korea

Kosovo

Kuwait

Laos

Latvia

Lebanon

Lesotho

Liberia

Libya

Liechtenstein

Lithuania

Luxembourg

Macau

Macedonia

Madagascar

Malawi

Malaysia

Maldives

Mali

Malta

Marshall Islands

Mauritania

Mauritius

Mayotte

Mexico

Moldova

Monaco

Mongolia

Montenegro

Montserrat

Morocco

Mozambique

Myanmar

Namibia

Nepal

Netherlands

Netherlands Antilles

New Caledonia

New Zealand

Nicaragua

Niger

Nigeria

Niue

North Korea

Northern Marianas

Norway

Oman

Pakistan

Palau

Palestine

Panama

Papua New Guinea

Paraguay

Peru

Philippines

Poland

Portugal

Puerto Rico

Qatar

Réunion

Romania

Russia

Rwanda

Samoa

Samoa (American)

Sao Tomé & Principe

Saudi Arabia

Senegal

Serbia

Seychelles

Sierra Leone

Singapore

Slovak Republic

Slovenia

Solomon Islands

Somalia

South Africa

Spain

Sri Lanka

St Kitts & Nevis

St Lucia

St Vincent & The Grenadines

Sudan

Suriname

Swaziland

Sweden

Switzerland

Syria

Tajikistan

Taiwan

Tanzania

Thailand

Togo

Tonga

Trinidad & Tobago

Tunisia

Turkey

Turkmenistan

Turks & Caicos Islands

UAE

Uganda

UK

Ukraine

Uruguay

US Virgin Islands

USA

Uzbekistan

Vanuatu

Venezuela

Vietnam

Yemen

Zambia

Zimbabwe

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Table of Content


1 Chapter 1: Introduction

1.1 Executive Summary

1.2 Topics Covered

1.3 Key Questions Answered

1.4 Key Findings

1.5 Methodology

1.6 Target Audience

1.7 Companies Mentioned

2 Chapter 2: mAdvertising Market Models – How they Work?

2.1 An Introduction to mAdvertising

2.2 mAdvertising Categories

2.2.1 Web Banners

2.2.2 Web Posters

2.2.3 SMS Adverts

2.2.4 MMS Adverts

2.2.5 Audio Adverts

2.2.6 Rich Media

2.3 mAdvertising Dimensions

2.3.1 Mobile Ad Sizes & Displays

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