Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Success Case Study on Pardal Pilsner The power of consumer-centric product development and WoM marketing | Latest Resear

Researchmoz added Most up-to-date research on Success Case Study: Pardal Pilsner; The power of consumer-centric product development and WoM marketing.
Shrikant Mandlik | 22.02.2016

For the past decade the global beer market has had to adapt to generational shifts and economic downturns, causing a general decline in beer consumption and lager in particular. Younger consumer with sweeter taste preferences demand flavor experimentation, forcing brewers to continue launching brands in order retain consumers. Competing alcohol categories, such as wine, cider, and spirits, are attracting consumers looking for flavorful alternatives to the typical lager, which further contributes to the declining trend. Aggregate market conditions have also pushed consumers to use disposable income more selectively, which has created growth on either side of the spectrum. Premium (and super-premium) beer is growing strong as consumers are spending less but on higher quality beer in the on-trade channel, while special offers are doing well in the retail channel where consumers are looking for value. These same trends are prevalent in the Czech Republic but are to a degree mitigated by the country's strong beer culture and consumers' love affair with the lager-style pilsner.

To Get Sample Copy of Report visit @ http://www.researchmoz.us/enquiry.php?type=S&repid=579703

Key Findings

Pardál entered the beer market in the Czech Republic positioned as a people's beer and rose to prominence despite the economic downturn by utilizing selective crowdsourcing to cultivate consumer involvement that went beyond just product development.
Pardál reaffirmed its people's beer identity and positioning by its multi-level consumer involvement strategy in key areas such as product development, advertising, and promotions, which resulted in several key benefits, including distribution opportunities, market access, knowledge harvesting, reaching future consumers, and the creation of loyal brand ambassadors.

Browse Detail Report With TOC @ http://www.researchmoz.us/success-case-study-pardal-pilsner-the-power-of-consumercentric-product-development-and-wom-marketing-report.html

Synopsis

Success Case Study: Pardál Pilsner"" is part of Canadean Consumer's Successes and Failures research and explores the underlying success factors for Pardál's rise to prominence in the Czech Republic.

WHAT? Understand the background to Pardál in the Czech Republic, and how Budweiser Budvar successfully launched a new standard lager brand during the economic recession
WHY? Discover how consumer-centric product development and WoM marketing tapped into key need states of Czech consumers
TAKE-OUT: Learn powerful lessons from the success that can have a tangible impact on your own brand's success

Reasons To Buy

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.
Understand the relevant consumer trends and attitudes that drive and support innovation success.
Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Make an Enquiry of this report @ http://www.researchmoz.us/enquiry.php?type=E&repid=579703

About ResearchMoz

ResearchMoz is the one stop online destination to find and buy market research reports & Industry Analysis. We fulfill all your research needs spanning across industry verticals with our huge collection of market research reports. We provide our services to all sizes of organizations and across all industry verticals and markets. Our Research Coordinators have in-depth knowledge of reports as well as publishers and will assist you in making an informed decision by giving you unbiased and deep insights on which reports will satisfy your needs at the best price.

For More Information Kindly Contact:

ResearchMoz
Mr. Nachiket Ghumare,
Tel: +1-518-621-2074
USA-Canada Toll Free: 866-997-4948
Email: sales@researchmoz.us

Browse Our Latest Press Releases @ http://www.researchmoz.us/pressrelease

Img of Shrikant Mandlik
About the tenderer: Shrikant Mandlik