Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

The Middle East's CEOs: What do they plan?

CEOs in the Middle East (ME) are more optimistic and believe that governments should primarily focus on improving the country’s infrastructure.
Gehad Hussein | 17.04.2013
PriceWaterHouseCoopers (PWC) published a report entitled “the 16th Annual Global CEO Survey”, analyzing the prospects of CEOs across the globe.
The study showed that over 53% of ME CEOs are very confident about their company’s prospects for revenue growth over the next 12 months, while internationally, this percentage drops to 36%.
Same goes for their company’s prospects for revenue growth over the next 3 years, as 56% of ME CEOs are very confident in that sense, compared to 46% of international CEOs.

Over half of the CEOs in the Middle East mainly expect the state of the global economy to remain the same, whereas only 22% expect an improvement.
Main three investment priorities over the next 12 months in the Middle East would be improving operational effectiveness, growing customer base, and filling talent gaps.

As for the main restructuring activities in the coming year, the Middle East’s CEOs plan to implement cost-reduction initiatives, enter into a new strategic alliance or joint venture, and complete a cross-border M&A deal.

Areas that should be a priority to governments today are the improvement of the country’s infrastructure, ensuring the financial sector stability and creating and fostering a skilled workforce.

Also, 31% of ME CEOs plan to increase their focus significantly on non-financial reporting and corporate responsibility reporting.
To view the full report, visit:
http://www.egypt-business.com/Whitepaper/details/1316-16th-Annual-Global-CEO-Survey/7185
About the author: Gehad Hussein

FREE NEWSLETTER