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Gulf Food Exhibition

The Gulf Exhibition objective was to attract new distributors for our products in the MENA region and Africa.
Gulf Food Exhibition was held on 10 April 2011.

Objective:

? To attract new distributors for our products in the MENA region and Africa.

? To Establish our presence as the leaders in the manufacturing of Cakes, Croissant & Baked Goods in the region.

Results:

? Met with over 300 clients with 20 are high potential distributors including 6 Clients that are currently underway.

?Found new unexplored territories to enter with Edita’s Products (Pacific Region & Asia).

? Got a fair view of the new market’s demands.

?Negotiated Marketing Plans & current challenges with Existing Clients (Lebanon, Syria, Iraq…).

?Got an overview of what can be improved regarding our Brands.

?Received very positive feedback regarding our professional appearance, our product quality, our high caliber services.

?Met with packaging & raw material suppliers.

?Met with design agencies.