Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Are our online identities safe?

A move away from the principle of anonymous use is underway. There should be people behind a voice, not avatars.
© Egypt Business Directory

ID Verification is coming

In 2023, digital transformation is changing how people shop and use services. Despite the benefits, doing business online brings risks. Identity verification systems protect business data from cybercrime. These tools are essential today as they protect users and prevent online fraud. They also help businesses comply with current laws and standards.
Prove Identity checks

"Prove Identity, a frontrunner in digital identity solutions, has received $40 million in funding, led by MassMutual Ventures and Capital One Ventures. This strengthens Prove's leading position following a 40% increase in new international customers. The capital will be used for innovative commerce and anti-fraud technologies. Prove uses mobile phones for authentication and counts major US banks and crypto exchanges among its customers.

X charges money

X, formerly Twitter and now owned by Elon Musk, is testing a $1 annual fee for new unverified users in New Zealand and the Philippines. These users can post content and interact for a fee. The "Not A Bot" program aims to reduce spam, not profit. After Musk's takeover, X has seen a drop in traffic. Currently, X offers an $8 per month plan, but is considering introducing more premium plans.
Google champions internet for children

Google opposes proposed laws on age verification for online services. In a framework, Google responds to proposals to keep children safe online. They argue that age checks could limit access to important info. Instead of age checks, Google demands that companies consider children's interests when designing products. Although Google is against personalized advertising to minors, a report claims that YouTube sends such ads to minors.

CapCut goes B2B

CapCut, a video editing app from ByteDance, introduces "CapCut for Business". The tool is aimed at advertisers and offers AI-assisted script generation and AI-generated presenters. It enables the creation of promotional videos for platforms such as TikTok and includes an AI function for virtual product samples. The business version supports team collaboration and is available now for free.