Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

AI can help you in more ways than you think

Soon it will be normal for us to receive support from artificial intelligence everywhere. There are already a few examples.
© Egypt Business Directory

Walmart helps shopping

Walmart is expanding its use of generative AI tools from internal use to customers. Plans include an interactive shopping assistant, an AI-driven search function and an interior design feature using AR technology. The search function understands customer queries in context and offers matching products. The interior design tool gives design suggestions based on customer photos of their own home.
Google helps make phone calls

With the launch of the Pixel 8 series, Google is updating its Call Screen feature. The improved AI can answer calls and work out with the caller in a natural conversation whether the call is important. The feature reduces spam calls for Pixel users by 50% on average. It self-identifies to the caller and provides quick responses for legitimate calls.

Call centre helps agents

Call centres are increasingly using emotion recognition algorithms to analyse customer moods during calls. Callers are often unaware that their emotions are being evaluated in real time. The software uses smileys to show call centre agents the mood of the conversation. Lawyers express concerns about data protection and monitoring of employees. Discussions at EU level could lead to an AI regulation that restricts such practices.
Artifact helps posts

Artifact, once a news aggregator, now an X competitor, allows users to create their own images for posts using generative AI. This feature, designed by Instagram's co-founders, offers users to generate suggested images such as landscapes or concept cars based on their post topic. By tapping on a plus icon, they can use the AI-driven feature. In addition to prioritising messages, Artifact has added social features that allow users to curate content and gain followers.

Humata helps reading

Cyrus Khajvandi developed Humata AI, a platform that summarises scientific studies and answers questions. Since its launch in February, Humata has gained millions of users and secured $3.5 million from investors including Google's Gradient Ventures. Users can ask questions about their PDFs, with a target audience ranging from academics to lawyers.