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Will AI replace content writers?

It's the era of AI content, Google allows it and the EU tags it. Content farms are gaining ground and ChatGPT can now search the web.
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Google allows AI content

Google announced at Search Central Live 2023 that there will be no internal labeling for AI-generated content. The quality of the content is considered more important than its creation. Previously, automatically generated content was controversial with Google. Now Google is more relaxed about AI-generated content but stresses that it should be created for users and not for search rankings. Google uses content created by humans for humans to train ranking algorithms.
EU flags AI content

The EU is asking companies that use generative AI tools to label their content to combat misinformation. This affects applications such as OpenAI's ChatGPT. The deputy head of the European Commission, Vera Jourova, also stressed the need for safeguards against misuse. The EU AI Act is currently being prepared, which will provide guidelines for the use of AI. Pending implementation, a voluntary code of conduct is being sought.
Content farms are coming

New "AI content farms" are generating articles at high frequency using AI such as ChatGPT, often without human review. Such sites can potentially contribute to the spread of misinformation. There may also be legal grey areas regarding copyright and responsibility. The growing number of these websites raises questions about the future shape of the internet.
Reuters buys content

Thomson Reuters has agreed to acquire Casetext, an AI-based legal technology startup, for $650 million in cash. Casetext, founded in 2013, uses AI for document review, legal research, and contract analysis. The acquisition is part of Thomson Reuters' strategy to integrate AI into its core businesses.
ChatGPT now surfs

OpenAI has introduced a new feature for the premium version of its AI-based chatbot, ChatGPT Plus. The new feature, called "Browsing", allows ChatGPT to search questions on Bing. However, the search function is limited to Bing only, partly due to the close partnership between OpenAI and Microsoft.