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Ahmed Issa visits Egypt hall at world's largest tourism fair ITB

Egypt has one of the largest stands at the trade fair in Berlin. 30 million tourists are expected to come in 2028. This is a yearly increase of 30%.
© Egypt Business Directory

Egypt's travel segment is currently the most optimistic industry in the country, according to Tourism Minister Ahmed Issa, who recently spoke at the ITB in Berlin. With strong visitor numbers and positive long-term bookings, the country is aiming to attract 30 million tourists by 2028. Egypt plans to increase tourism by 30% per year by involving private companies, and the tourism minister's visit to Berlin was intended to develop the German market further.

Germany has already provided twice as many Egyptian holidaymakers in January and February this year compared to the same period last year, and the tour operators and travel agencies in Germany are performing well. To boost tourism further, a major marketing campaign will be launched to encourage travel from other source markets worldwide.

Tourism minister Ahmed Issa (middle) with the Director of Egyptian Tourism Board for Germany Mohamed Farag (left) and Egypt Business CEO Torsten Schwarz (right)

Tourism minister Ahmed Issa (middle) with the Director of Egyptian Tourism Board for Germany Mohamed Farag (left) and Egypt Business CEO Torsten Schwarz (right)

The minister also announced investments in infrastructure and the hotel industry. More beds are needed, particularly in Luxor and Aswan, where the average occupancy rate is already 90%. To accommodate more visitors, the number of flights from and to Germany will also need to increase. There has been a fourfold increase in flights from Germany compared to the same period last year, and this trend is expected to continue in the winter of 2023/2024.

Additionally, the Grand Egyptian Museum, which is currently a construction site, is set to open between October 2023 and February 2024. This development will shorten the travel time for Germans as Condor now flies to the newly opened Sphinx International Airport in the west of Cairo.

Ahmed Issa talking to Egyptian exhibitors at the ITB tourism fair

Overall, the mood in Egypt's tourism industry is buoyant, with positive developments in visitor numbers, hotel and infrastructure investments, and plans for a major marketing campaign to attract tourists from around the world.

The Egyptian pavillion at ITB 2023 proved to be a visitor magnet: Everyone wanted a selfie with the imposing background of a pharaonic temple.


Aldau Development


Travco Travel Company of Egypt


Pickalbatros Hotel Group


Rixos Hotels


Golden Tulip Flamenco hotel Cairo


Radisson Blu


Radisson Blu


Al-Darb al-Ahmar


Desert Rose Resort


Sunrise Resorts and Cruises


Palm Royal Resort


Amarina Hotels & Resorts


MTS Globe Egypt


Flash Tour


Sea Beach Aqua Park Resort




cleopatra hotels&resort


Baron Hotel Heliopolis


Sentido Akassia Beach


Orient Hotels & Resorts


Air Cairo


M.T.S. - Masters Travel Service


Ivy Hotels & Resorts


Jaz Hotels & Resorts


Ritz Carlton