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Online performance of Egypt's top 50 companies

Egypt Business Directory and Absolit Consulting conducted a study in which they evaluated the online performance of Egypt’s top 50 companies – and the results call for action.
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The top five companies in the list of overall online presence are: Mobinil, Commercial International Bank (CIB), National Société Générale Bank (NSGB), Egyptian Satellites (NileSat) and Orascom Development Holding (ODH).

The 50 companies were extracted from the official bt100 list of Egypt’s best performing companies in the stock market 2013.

They were evaluated according to Web (reputation of website and traffic), Search Engine Optimization – SEO (visibility in search engines), and Social (presence in social networks). Mobinil ranked first in the Web and Social Web categories, whereas NileSat ranked best in the Search Engine category.

Egypt has a severe problem with SEO. Keywords and Search Engine Optimization make up a huge part of a company’s online presence – however, many websites of the country’s top companies do not really work, have bad backlinks, or too little keywords. They also do not make attempts to collect email addresses of their customers or visitors, in order to be able to contact them later on. NileSat and ODH lead the list of companies that are most visible in search engines, and Mobinil and CIB have the best website reputation and traffic.

Using Social Media for online presence and marketing is essential, since it is a very talkative sphere and companies should use that to meet potential customers and attract new customers. However, 40% of the top 50 companies do not have a Facebook-page, and 68% do not have a Twitter-account. For instance, Twitter can be a great tool for customer-support, but Egyptian companies – with the exception of a few – have not yet realized that potential. The report shows that even existing company accounts mostly have an inactive fan-base, which shows that not enough time, money or effort is invested in online engagement with followers.

The study was prepared by Absolit Dr. Schwarz Consulting. The numbers in this study were extracted from various services and studies, as well as self-researched reports.

To get the full report, please contact: top50@egypt-business.com

To get the free sample version, visit www.egypttop50.com.

Alphabetical list of all evaluated companies:
1. Abou Kir Fertilizers
2. Abu Dhabi Islamic Bank - Egypt
3. Al Arafa for Investments & Consultancies (Arafa Holding)
4. Al Baraka Bank Egypt
5. Al Watany Bank of Egypt (AWB) - now National Bank of Kuwait - Egypt
6. Alexandria Containers and Goods
7. Amer Group Holding
8. ASEC Company for Mining (ASCOM)
9. Citadel Capital
10. Commercial International Bank (Egypt) - (CIB)
11. Crédit Agricole Egypt
12. Egyptian Chemical Industries (KIMA)
13. Egyptian Company for Mobile Services (Mobinil)
14. Egyptian Financial Group - Hermes Holding (EFG Hermes)
15. Egyptian International Pharmaceutical Industries Company (EIPICO)
16. Egyptian Resorts Company
17. Egyptian Satellites (NileSat)
18. El Sewedy Electric
19. Export Development Bank of Egypt (EDBE)
20. Ezz Steel
21. Faisal Islamic Bank of Egypt

22. GB Auto (Ghabbour Auto)
23. Golden Pyramids Plaza
24. Housing and Development Bank (HDB)
25. Juhayna Food Industries
26. Lecico Egypt
27. Madinet Nasr for Housing and Development
28. Maridive & Oil Services
29. Medical Union Pharmaceuticals
30. Misr Conditioning (MIRACO)
31. National Société Générale Bank (NSGB) - now QNB AlAhli
32. North Africa Company for Real Estate Investment
33. Olympic Group Financial Investments
34. Orascom Construction Industries
35. Orascom Development Holding (AG)
36. Orascom Hotels and Development (OHD)
37. Oriental Weavers
38. Osool ESB Securities Brokerage
39. Paints and Chemical Industries Company (PACHIN)
40. Palm Hills Development
41. Pioneers Holding
42. Remco for Touristic Villages Construction
43. Sidi Kerir Petrochemicals (SIDPEC)
44. Six of October Development and Investment Company (SODIC)
45. Société Arabe Internationale de Banque (SAIB)
46. Suez Canal Bank
47. Suez Cement Company
48. Talaat Moustafa Group (TMG)
49. The Arab Dairy Products Company (Arab Dairy)
50. Union National Bank - Egypt (UNB-E)