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What do CEOs really want?

iForum brings Tony Buzan, the the Inventor of Mind Map, to Egypt to offer CEOs what they want to witness in their firms: Creativity.

What do CEOs really want? The answer bears important consequences for management as well as companies' customers and shareholders. The qualities that a CEO values most in the company team set a standard that affects everything from product development and sales to the long-term success of an enterprise.

There is compelling new evidence that CEOs' priorities in this area are changing in important ways. According to a new survey of 1,500 chief executives conducted by IBM's Institute for Business Value, CEOs identify "creativity" as the most important leadership competency for the successful enterprise of the future.

That's creativity—not operational effectiveness, influence, or even dedication. Coming out of the worst economic downturn in their professional lifetimes, when managerial discipline and rigor ruled the day, this indicates a remarkable shift in attitude. It is consistent with the study's other major finding: Global complexity is the foremost issue confronting these CEOs and their enterprises. The chief executives see a large gap between the level of complexity coming at them and their confidence that their enterprises are equipped to deal with it.

Until now creativity has generally been viewed as fuel for the engines of research or product development, not the essential leadership asset that must permeate an enterprise.

Tony Buzan - the Inventor of Mind Map, Ramon Vullings - the Author of Creativity Today, and Cyriel Kortleven - one of the leading creativity speakers in Europe, will talk about "Winning Through Creativity and Innovation" in their April seminar in Egypt. You will learn how to:

- develop your own creative potential

- tab into your creative potential and sail through the untapped sea of yet-to-be consumers.

- improve your creative problem solving skills and artistic spirit

- get practical tools to apply it in their organizations and daily lives

Register before March 21st and receive special, reduced pricing.