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BlackBerry Egypt is creating action in Cairo’s most popular malls and clubs

Now, you can take your Blackberry to one of the mentioned stations and get it upgraded in less than 30 minutes.
Blackberry Jam | 24.10.2012
Do you own a BlackBerry® 7 smartphone? BlackBerry Egypt would like to upgrade it for you for free!
Starting 21st October and running for about three months, BlackBerry 7 smartphone users, including the BlackBerry® Bold™ 9900, BlackBerry® Torch™ 9810, BlackBerry® Torch ™ 9860, BlackBerry® Curve™ 9360 and BlackBerry® Curve™ 9380, can take their device to one of the BlackBerry upgrade stations in a range of popular malls and have it upgraded to the latest BlackBerry® 7.1 OS in under 30 minutes. BlackBerry customers and the general shopping public will be entertained at these upgrade stations where they can play challenging games to win Action movie kits, valuable gift vouchers from their favourite retail brands as well as new BlackBerry smartphones to connect instantly with friends, family and work on the go.

The BlackBerry ‘Action Point’ upgrade stations will be available at the following locations:
• City Stars and City Center Maadi: 21st of October to the 3rd of November
• Sun City Mall: 1st to 7th of November
• Shooting Club: 8th to 14th of November
• Mall of Arabia: 15th to 21st of November
• Shams Club: 22nd to 28th of November
• Dandy Mall: 3rd to 9th of December
• Down Town Mall: 10th to 16th of December
• Wadi Degla: 17th to 23rd of December
• City Stars: 24th to 31st of December

The new BlackBerry OS 7.1 benefits from an enhanced Universal Search function, which uses auto-suggest and intelligently filters Bing® search results, offering users a variety of relevant Web sites based on their search terms. The update also brings fun and engaging ways to communicate via an updated BlackBerry® Messenger (BBM™) app, which brings with it new emoticons, animated avatars and the ability to customize chat bubble colours. 7.1 users can also share information and content by simply tapping their NFC-enabled BlackBerry smartphone against another NFC-enabled BlackBerry smartphone. They can instantly invite a friend to BBM, exchange contact information, documents, URLs, photos and other multimedia content. OS 7.1’s

For more information, like us on Facebook® at and follow us on Twitter® @ME_BlackBerry.