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Samsung reveals their latest innovations at IFA 2012

Samsung to introduce a range of products at the IFA 2012, a European consumer electronics and home appliances trade show.
Samsung Corporation | 03.09.2012
During IFA 2012; one of Europe's largest consumer electronics and home appliances trade shows, Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, unveiled its vision for the consumer electronics market, sharing a range of groundbreaking products and services that will push the boundaries of innovation.

During the IFA 2012, which was hosted in Berlin, Germany, Mr. Boo-Keun Yoon President and Head of Consumer Electronics Division at Samsung Electronics shared insights into the ways in which Samsung has been able to truly respond to the ever changing needs of their consumers. Samsung also noted that it continues to lead the TV industry for the sixth consecutive year, as well as being a strong contender in the home appliances sector, leading the Side-by-Side refrigerators market for the past six years.

Speaking about their participation in the IFA and their vision for the future of consumer electronics, Mr. Duke Park, General Manager of Samsung Egypt, said "We have always been committed to fulfilling our consumers’ ultimate need, which is to remove the barriers that exist between devices and content, and we have started to do this. In the coming year we will take this even further, ensuring that the experiences we are offering remain on the cutting edge of technology and provide experiences which are consumer centric, where products, content and services are built around the consumer."

During the IFA 2012, Samsung unveiled a number of new devices, including the 55-inch ES9500 OLED TV, the revolutionary Space Max refrigerator, the ecobubble washing machines, the GALAXY Note II and the GALAXY Camera. AllShare was also highlighted as the content platform that provides users with more connection and control.