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79% of young adults optimistic about economic future of Egypt

Men and voters of the Islamic Bloc are way more optimistic than women and liberals when talking about Egypt's economic future.
Gehad Hussein | 17.04.2012
40% of young politically engaged Egyptians believe that the economic outlook of the country will improve a lot, while 39% think conditions will improve a little, according to a study performed by African mobile ad company InMobi.

In an effort to demonstrate how mobile technology could be used for market research, independent mobile advertising network InMobi, conducted a study about mobile usage in Egypt, and consequently, carried out a political survey through mobile-phones among young, politically engaged Egyptian adults aged 18 – 25.

Main findings of both reports reveal that about 66% of Egyptians use their mobiles as a primary or exclusive mean of going online. Those mainly use applications connected to news, information, entertainment, gaming and sports. Compared to the 80% that use their mobile phone to acquire news, the rate of social media usage on mobile phones is surprisingly low at 65%.

Moses Kemibaro, InMobi’s Sales Director for Africa assured: “Egypt is a primary market for mobile technology since most people use their phone device to access the internet.”

When talking about the most influential type of media in Egypt, 62% of about 900 respondents said that the television influences them most. The internet followed at about 53%, trailed by mobile at 30%, print media at 19%, and radio at 4%.

As for the economic outlook on Egypt’s future, it was noticeable that men and voters of the Islamic Bloc were way more optimistic than women and liberals.

Also, only 27% of Smartphone-users believed that the economic situation is going to improve a lot, while 40% of feature-phone users were optimistic. In this case, one can make the differentiation that most Smartphones are used by A and B-Class citizens, while feature-phones are usually spread among lower classes. Thus, in conclusion, it seems that Egyptian high and middle-classes are worried about their financial status, while C and D-classes are confident things will get better.

About 63% of Smartphone-users are concerned about the emergence of corruption and lack of economic prosperity. On the other hand, feature-phone users are more concerned about lack of economic prosperity (71%) than corruption (49%).

Additionally, 63% of males are skeptical about the media, while females seem to have more confidence in the media they see and hear (55%).

Another interesting statistic was that only 52% of respondents believed that democracy was the best way to govern Egypt in the coming years.

The political survey with 1795 respondents aged 18 – 34 was conducted on the 28th – 31st of March 2012 through mobile phones. 11% of the young, politically active Egyptians were female, while 89% were male. The study covered several governorates.