Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

22.4% of Internet users in Egypt use e-commerce services

A new major survey of Internet users in Egypt was conducted by the Arab Advisors Group in February 2012.
Arab Advisors Group | 11.04.2012
A new Arab Advisors Group survey of Egypt's Internet users revealed that around 22.4% of Internet users in the country use e-commerce services to buy products or services or pay their bills online.

Electronics are the most popular products bought online, followed by software, while airline tickets booking and website subscriptions are the top services paid for online.

A new major survey of Internet users in Egypt was concluded by the Arab Advisors Group in February 2012. The survey revealed that around 22.4% of Internet users in Egypt use e-commerce services to buy products or services or pay their bills online. The Arab Advisors Group conservatively estimates the number of these users to be around 2.8 million, which is around 3.4% of the total population in Egypt.

The survey report, "Egypt Internet users and e-commerce survey 2012" was released on March 26, 2012 and provides the results of a major comprehensive online survey of Internet users in Egypt. The survey probed the patterns and trends of Internet use in Egypt including online and video gaming, mobile Internet, e-commerce, online banking (e-banking) and e-government. The report has 85 pages and 101 exhibits.

Respondents were randomly targeted by receiving an email shot in their inbox in cooperation with Egypt's major ISP, TE Data. Moreover, TE Data also promoted the survey through their presence on Facebook. The survey results encompass answers from 856 respondents that passed rigorous quality control checks. Quality control was conducted by Arab Advisors Group's team and included checking email addresses for authenticity and built-in question redundancy to filter out non-serious respondents. The survey was conducted on the general Internet population, including both genders and all age groups across Egypt. The online survey yields a confidence level of 99% with a margin of error of less than 5%.

This survey report can be purchased from the Arab Advisors Group for only US$ 1,750 for subscribers to Arab Advisors Strategic Research Services. Non-Subscribers to Arab Advisors Groups Strategic Research Services can order the report for US$ 2,250.
Please contact the Arab Advisors Group to get a copy of the report's Table of Contents.

"Due to the practice of broadband account sharing by households, the Arab Advisors Group estimates the number of households with broadband connections in Egypt to be around 2.5 million households by the end of 2011. This yields an effective broadband accounts penetration rate of 3.14% and an effective broadband household penetration rate of 14.64%" Mr. Mohammed Al Shawwa, Arab Advisors Group Senior Research Analyst, noted.

The Arab Advisors Group survey questionnaire provides a focus on the following areas:
1. Cellular services:
- Cellular subscriptions
- Smartphones adoption
- Internet usage through cellular handset

2. Internet usage
- Desktops and laptops at home
- Location and expenditure of Internet access
- Internet access at home
- An analysis of Egypt's fixed broadband penetration and effective fixed broadband penetration
- Internet usage trends
- Listening to radio and watching TV online
- Phone calls through the Internet
- Social interaction patterns on the Internet

3. E-commerce
- E-commerce trends
- Egypt's e-commerce expenditure calculations
- Perception of local and international e-commerce

4. Online banking (e-banking) services

5. E-government services

6. Games
- Online games
- Specialized gaming devices

Any investment in this report will count towards attending Arab Advisors' "The 9th Convergence Summit" on May 22 & 23, 2012 at the Four Seasons in Amman, or could count towards attending "The 2nd Smart Handheld Summit 2012" on November 26 & 27, 2012 at The Address Dubai Marina Hotel in Dubai - UAE. Telecom and Media operators can send up to 2 delegates to attend at no charge. Press members can also attend at no charge.

More information on The 9th Convergence Summit conference can be viewed on: STC is the main sponsor of the conference; Motorola, Orange, Qualcomm, Umniah, Zain and Ericsson are among the companies who are sponsoring the event.

More information on The 2nd Smart Handheld Summit 2012 conference can be viewed on:
The Arab Advisors Group's team of analysts in the region has produced close to 2,900 reports on the Arab World's communications and media markets. The reports can be purchased individually or received through an annual subscription to Arab Advisors Group's ( Strategic Research Services (Media and Telecom).

To date, Arab Advisors Group has served 665 global and regional companies by providing reliable research analysis and forecasts of Arab communications markets to these clients. Some of our clients can be viewed on