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Iomega announces signing MANTRAC as an in-country B2B distributor

Iomega is an EMC company and an innovator in digital storage and content management solutions.
Data protection solutions vendor Iomega, which is part of storage giant EMC, has strengthened its Small and Medium Business prescience in UAE, Oman & Bahrain distribution network, striking a deal with MANTRAC. Iomega reckons that its latest channel move will ensure its B2B products and solutions are readily available to System integrators, Surveillance SMB market, SMB Resellers and VARs in the EGYPT.

"We are focusing on the SMB channel, this comes as part of a wider plan along with Iomega investment in the ME region to be in ground to support the SMB market at the same time support the SMB business to business distribution structure, with MANTRAC being on board we are fulfilling another part of our B2B formula, MANTRAC has been chosen because of its strength and reach to different channel segments, whether it is System integrators, resellers or corporate resellers. We are confident MANTRAC will be an important addition to our existing distribution partners in Region where there is room for all to grow," explained Cizar Abu Ghazaleh, regional director for the Middle East, Africa and Turkey at Iomega.

Mr. Amr Elhemaly (IT Distribution General Manager) has said that Mantrac initiatives towards being a strong broad based distributor and our drive to grow our "Value business" in GCC markets has been instrumental in this distribution tie-up with Iomega and we are confident that together [with Iomega] we will make this relationship fruitful for both companies. This association will assist us in providing world-class network storage products through our strong & loyal partner base.

"Our partnership with IomegaB2B is another step to fuel our strategic approach of having world class brands in our portfolio and offer the best-class-products to our growing Partner community added Mr Saber Hussien, Product Manager at Mantrac.