Job Offer: Marketing Manager

Planning and Budgeting

• Develop, execute and iterate the marketing strategy (offline and online) for the brand 


• Make use of competitor analysis and market trend information to develop marketing and product strategy


• Work closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partners


• Create, implement and oversee (digital) media campaigns based on e-commerce business objectives


• Supporting sales and lead generation efforts through the different marketing channels


• Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.


• Optimize our marketing automation and lead nurturing process through email, content and social channels


• Regular campaign monitoring and optimization, with post-buy reporting of key metrics


• Manage and monitor product distribution and performance


• Managing budget overview for all marketing related activities

Building the Brand

• Responsible for the brand and positioning in the market


• Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.


• Being responsible for brand management and trademark identity


• Planning and conducting suitable online and offline marketing campaigns with a budget


• Oversee the creation and publication of all marketing material in line with marketing plans.


• Take charge of shipper support and ensure timely responses to customer queries and feedback

Team Management

• Develop and manage the marketing team


• Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity


• Identify goals and evaluate based on performance