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Job Offer: Marketing Manager

Proficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …) is required.
OPEX | 24.10.2021

Job Description

Planning and Budgeting

  • Develop, execute and iterate the marketing strategy (offline and online) for the brand 

  • Make use of competitor analysis and market trend information to develop marketing and product strategy

  • Work closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partners

  • Create, implement and oversee (digital) media campaigns based on e-commerce business objectives

  • Supporting sales and lead generation efforts through the different marketing channels

  • Responsible for content strategy and ownership of all owned online channels such as social media and the corporate website.

  • Optimize our marketing automation and lead nurturing process through email, content and social channels

  • Regular campaign monitoring and optimization, with post-buy reporting of key metrics

  • Manage and monitor product distribution and performance

  • Managing budget overview for all marketing related activities

Building the Brand

  • Responsible for the brand and positioning in the market

  • Ensuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.

  • Being responsible for brand management and trademark identity

  • Planning and conducting suitable online and offline marketing campaigns with a budget

  • Oversee the creation and publication of all marketing material in line with marketing plans.

  • Take charge of shipper support and ensure timely responses to customer queries and feedback

Team Management

  • Develop and manage the marketing team

  • Determine the strengths and weaknesses of each member to navigate challenges and areas of opportunity

  • Identify goals and evaluate based on performance

Job Requirements

  • Relevant brand marketing experience

  • Proficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …), etc.

  • Good understanding of digital marketing trends

  • Interest in e-commerce

  • Critical thinking, good presentation skills

  • Excellent communicator (both written & verbal) and creative thinker, with an ability to use data to inform all decisions

  • Ability to work and thrive in a fast-paced, rapidly changing work environment