Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
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Job Offer: Digital Marketing Specialist

At least 3 years’ experience in a similar position involving defining, managing and executing B2B digital marketing strategies needed.


About the Job

Digital Marketing Specialist who can assist in the development, implementation and management of digital marketing campaigns across of range of communication channels including social media, email and web.


As the Digital Marketing Specialist, you will work closely with the Business Development and the other Marketing & Communications team members to boost ccc visibility and client portfolio 


The role includes defining and delivering the  digital marketing strategy for ccc.You will be expected to drive client acquisition and brand awareness by creating successful email, social media and paid advertising campaigns. There is also scope to work on some email marketing campaigns.


As the  Digital Marketing Specialist you will also be responsible for organizing and producing content for campaigns ensuring all communications follow ccc brand guidelines and our digital marketing strategy.


 


ob Requirements

RESPONSIBILITIES


Identify and target relevant businesses and professional associations in the sectors in order to drive B2B partnerships


• Create and implement innovative digital marketing campaigns to enhance the visibility of ccc Business as a brand 



  • Create and manage email campaigns from concept through to delivery and analysis

  • Create and manage social media channels to enhance brand awareness and drive sales

  • • Create and manage Google Adwords, LinkedIn, Twitter, Facebook and Instagram paid campaigns for ccc brand and clients

  •  

  • • Drive community building/engagement via social media

  • • Create and manage the implementation of ccc Business website landing pages

  • • Measure and report on the performance of digital marketing campaigns and assess against

  • ROI and KPI’s

  • • Responsible for staying informed about trends in digital marketing and bringing them to the attention of the Head of Business Development

  • • Collaborate closely with the whole Marketing and Communications team to ensure that

  • B2B and B2C offline and online marketing strategy are consistent


PRE-REQUISITES


• At least 3 years’ experience in a similar position involving defining, managing and executing B2B digital marketing strategies


• Experience of managing multiple digital marketing campaigns with the ability to analyze


and make recommendations on performance


• An ability to work independently while coordinating with others in the communications and


marketing team and the wider  ccc team


• Strong communication skills