Marketing Manager- by Top Business

Job Description :

• Work as an embedded marketing resource for the assigned category to develop and execute marketing strategies and plans, based on marketplace and constituent needs for the Category.


• Develop category, region and country specific strategies and plans working in close coordination with the Category and on-ground teams to achieve market share objectives ( designated markets ) and facilitate business unit growth.


• Identify and ascertain relevant product positioning in each market to drive consumer preference and demand.


• Continuously review and monitor channel dynamics as well as distribution gaps and sensitise the ground teams to get these gaps plugged.


• Structure and conduct research for new and existing products and use knowledge about consumers, competition and customers to assess and create business solutions and provide ideas that support brand objectives.


• Develop Marketing Communication plans including all Creative units for all assigned markets.


• Locate and develop suitable communication partners in all important markets so as to implement the marketing communication plans within agreed time and budget framework.


• Responsible for creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the Category dominance and preference within the marketplace.


• Coordinate and collaborate with other key functional areas for on-time smooth execution of planned marketing activities


• Manage internal & external stakeholders as well as external agencies to accomplish agreed plans on schedule and within budget.


• Develop short and long-term budgets for the marketing/communications/public relations program and its activities,

Qualifications :

• 6 – 8 years experience in FMCG industry with hands on experiences, out of which:4 – 6 years managing with multiple brands on the Field


• At least 2 - 4 years as an Area Sales Manager managing a team of 3 – 5 sales representatives.


• Candidates with work exposure in Africa and / or experience in handling African markets will be preferred.


• Willingness to travel extensively across different markets


• Marketing and communication expertise


• Excellent Communication skill – verbal & written


• Business planning and budgeting


• Work under pressure and tight timelines


• Customer Orientation


• Team player


• Work under minimal supervision and guidance.


• Self-driven


• Ability to adapt and operate across different cultures and market conditions.


• Experience of brand management is a must with sales experience from FMCG industry and willing to travel


• Good command of spoken and written English is necessary. Knowledge of French can be an advantage.


• General good communication skill is necessary as also interpersonal skill.


• Willing to operate in fast changing, multi-cultural business environment.

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