Software News
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Everything you should know about Google's "Manage Subscription" feature
Google is rolling out a Gmail feature called “Manage Subscriptions” that could significantly alter how marketers approach email campaigns.
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How can you increase organic traffic for your site?
In 2025, marketers must pivot toward funnel-focused, AI-aligned strategies if they want to maintain organic visibility and drive real results.
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Can Egypt’s ‘Digital Pioneers’ initiative transform its economy?
The programme aims to equip young Egyptians with cutting-edge digital skills while boosting the country’s tech exports and digital economy.
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How to adapt your website for AI-driven search?
As an Egyptian marketer, it’s essential to ensure your website is tailored to meet these new demands. Here’s how to make your content AI-friendly.
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AI is affecting demand for freelancers
The introduction of AI tools like ChatGPT has led to a significant decline in freelance job opportunities with implications for Egyptian freelancers.
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Your company needs an AI voice
Talking is the oldest and most effective form of communication. AI is making it possible for voice to become more important for companies too.
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5 ways AI is getting better
Three companies have presented new large language models this week. And Google's DeepMind has just won the silver medal at the Maths Olympiad IMO.
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How AI can transform marketing in Egypt
Egyptian marketers are increasingly turning to AI to enhance their strategies, improve customer engagement, and drive growth.
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Google is changing search
The internet is about to change rapidly. Google answers search with AI. Websites are losing traffic and moving images are merging with advertising.
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Open source code is the future, even for AI
The Linux operating system made a start. In the meantime, the release of code for developers has become established.
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Paid advertising is growing, here's how
meta and Google quarterly figures paint a clear picture of digital advertising: spending is rising and the willingness to click is falling.
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Online channels that can bring you more customers
Digital channels are becoming the most important tool for drawing the attention of interested parties to your products, but their prices are rising.
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Learn from Amazon, YouTube and TikTok how to boost your digital presence
It went from print to digital, then from text to image and now from image to video. If you want to have presence as a company, you have to use all.
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AI - The next game changer in email marketing for 2024
AI and automation are revolutionizing email marketing, increasing efficiency and personalization.
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How to incorporate AI into retail operations
AI can help retailers in Egypt revolutionize their operations, better serve their customers, and ultimately thrive in the competitive marketplace.
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Who are your target audience online?
72.2% of Egyptians are on the internet. Media are being replaced by influencers. What counts, however, is contact with specific target groups.
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Here is how AI is changing marketing
The speed at which AI is creeping into everyday life is faster than it was 25 years ago when the internet crept into our world.
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Using AI in the work place: Insights from a survey
Half of the respondents (51%) express a desire for AI to handle mundane, repetitive tasks in their jobs, aiming to free up time for complex tasks.
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Are companies including AI in their budgets?
After the triumph of ChatGPT, companies understand that if you are not investing in AI, you are missing out.
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Can governments regulate AI?
A lot has calmed down on the Internet since the Wild West days of the 1990s. Regulation is necessary, but sometimes also prevents innovation.