Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Top 10 electronics retailers in Egypt

With continued government support and collaboration with global brands, Egypt's position as a regional electronics hub is strengthening.
© Egypt Business
Egypt's electronics industry has witnessed remarkable growth and transformation in recent times, attracting global companies, fostering innovation, and expanding its reach in both domestic and international markets. Here are some of the developments that happened in 2023 that are shaping Egypt's position as a regional hub for electronics.

Egypt's Ascent as a Regional Electronics Hub

The Information and Decision Support Centre (IDSC), affiliated with the Egyptian cabinet, recently released an infographic highlighting Egypt's journey toward becoming a regional hub for electronics manufacturing. Notably, three global companies have invested a total of LE 2 billion in the country to produce mobile phones. With an annual production capacity of 20 million phones, this investment showcases Egypt's potential in the electronics sector. Additionally, OPPO, a prominent electronics brand, established a factory in Egypt with a $20 million investment and an annual production capacity of 4.5 million units, further solidifying Egypt's role in electronics production.

B.TECH and Talabat Mart Collaboration

B.TECH, a leading integrated omnichannel retailer in Egypt, joined forces with talabat Mart, a local quick commerce platform in the MENA region. This partnership aims to enhance the customer buying experience by offering B.TECH's consumer electronics through the talabat Mart platform. Customers can now conveniently access a wide variety of electronic personal care products and small home appliances with swift delivery service, fulfilling the evolving needs of Egyptian consumers.

Emotional Connection with Electronics in Egypt

A survey conducted by Kaspersky revealed that 43% of electronics consumers in Egypt give names to their personal and home devices, reflecting a growing attachment to their digital tools. Egyptians, like many others worldwide, have developed emotional connections with their devices, often treating them as friends or pets. This phenomenon includes talking to devices, issuing voice commands, and even feeling sympathy for them when damaged. These findings highlight the deepening relationship between Egyptians and their electronic gadgets.

eXtra's Decision to Discontinue Expansion in Egypt

United Electronics Co., known as eXtra, announced its decision to discontinue its expansion plans in Egypt after a feasibility study. This decision came after initially planning to establish its first subsidiary outside the Gulf Cooperation Council in Egypt, with an initial investment of $32.41 million. Economic challenges, including the impact of Russia's invasion of Ukraine, have contributed to the reconsideration of expansion plans, reflecting the dynamic nature of Egypt's business environment.

Samsung's Robust Presence in Egypt

Samsung Electronics Egypt has been a major player in the country, with investments exceeding $500 million and sales surpassing $1.3 billion. The company has not only fulfilled domestic demand but also emerged as the top exporter of electronics in Egypt. By manufacturing electronic tablets and mobile phones locally, Samsung has created thousands of direct and indirect job opportunities, contributing significantly to the localization of the electronics industry in Egypt.

Egypt's Commitment to Electronics Industry Growth

Egypt's Ministry of Communications and Information Technology has undertaken several initiatives to strengthen the electronics design and manufacturing sector, with total investments of EGP 643 million. These projects include establishing a manufacturing unit for electromechanical systems, accredited local testing and quality labs, and an electronics manufacturing hub in the Knowledge City. Such initiatives reflect Egypt's dedication to advancing its technological capabilities and fostering the growth of its electronics industry.

Education and Skill Development in Electronics

Egypt University of Informatics (EUI) launched the "Egypt Manufactures Electronics" initiative, preparing qualified graduates in electronics manufacturing. The first batch of graduates received their certificates, emphasizing the importance of skilled human resources in this rapidly growing sector. EUI is also launching the Imhotep Center in the Knowledge City, which will host specialized companies in electronic design and embedded software, further nurturing Egypt's technological capabilities.

In conclusion, Egypt's electronics industry is undergoing a significant transformation, attracting global investments, fostering emotional connections between consumers and their devices, and investing in education and skill development. With continued government support and collaboration with global brands, Egypt's position as a regional electronics hub is set to strengthen, bringing forth new opportunities and advancements in the sector.
CompanyFoundedCompany description
1931Since its establishment in 1964, ELARABY has grown from a joint stock family enterprise to one of the largest industrial corporations in Egypt.
1987Manufacturer and exporter of home electric appliances like gas heaters, ovens, dish washers, fans, irons,blenders & washing machines.
1997B.TECH has grown to become the largest nationwide retailer of Household Appliances.
1979Rizkalla is Egypt’s most trusted consumer electronics and home appliances retailer
2007TradeLine is a share holding company, established in 2007 as the first company to introduce the Apple premium reseller concept to the Egyptian market.
1998CompuMe is a network of Megastores dedicated to the Digital & Information Technology (D&IT) products & services for corporate & individual customers.
2000Dream Telecom Electronics is an Egyptian company established in 2002 by opening its first branch in the field of mobile devices.
1998As part of the American retail landscape for more than 90 years, the iconic RadioShack brand is widely recognized by consumers around the globe.
1998Switch Plus is an Apple Premium Reseller in Egypt, which was established in 1998 as a shareholding company.
2000One of the largest leading companies in the field of IT solutions and peripherals of all kinds, in a consistent and practical to meet all requirement
.