Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
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Leitfaden Personalisierung

More revenue with marketing
Publisher marketing-BÖRSE GmbH
2022, 352 pages, 44,90 EUR ISBN: 9783943666335

Meeting the individual needs of customers in an automated way is no longer a vision today. Personalisation is even expected by many customers and has been proven to lead to more clicks and higher sales.

But where are the biggest levers? How can data, decisioning and AI play perfectly together? How can customer expectations be met through predictive CRM and first party data? How is relevant content tailored to the recipient and in real time?

In this practical handbook, 34 top experts reveal their recipes for success and how the topic of personalisation can be implemented in the company. With the help of concrete practical examples, you can get ideas for your own strategy.