In the comprehensive Adjust report, Egypt scored quite high on almost all categories of apps and retention whether gaming or entertainment.

Adjust, the leading firm in mobile measurement released its report "The Mobile Growth Map" for mobile apps. The report shows where there is growth potential in mobile market. The report draws conclusions based on more than 3,000 apps released in 2018.


Egypt scored high in almost all categories. It came first in share of paid installs, 3rd in retention factor, 6th in e-commerce growth, 7th in Utilities growth and 10th in gaming apps growth.


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