Egypt's national image needs to be polished and modified, if the country wants to attract investment.
Al Mal-GTM’s conference on Rebuilding Egypt’s Public Diplomacy discussed the problems facing the concept of defining Egypt’s National Image.

The fourth session entitled “Influencing Foreign Investment Growth through Public Diplomacy” hosted senior investment professionals representing some of Egypt’s largest financial institutions. The session addressed the challenges faced by investment professionals under the current circumstances and how they are approaching the developments in the market. It also afforded panelists the opportunity to share their ideas, thoughts and recommendations on how to align their efforts withing a comprehensive Public Diplomacy strategy.

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