Egypt's national image needs to be polished and modified, if the country wants to enhance its trade balance.
Al Mal-GTM’s conference on Rebuilding Egypt’s Public Diplomacy discussed the problems facing the concept of defining Egypt’s National Image.

The second session entitled “Influencing Trade Growth through Public Diplomacy” hosted some of the most renowned names in Trade and Industry in Egypt to openly discuss the impact of Public Diplomacy on trade growth.

It brought together senior diplomats who have been involved in negotiation processes of multiple major bilateral and multilateral trade agreements and protocols.

It also discussed and highlighted the importance of public diplomacy and cross-cultural management in influencing trade growth.