Jasmine Wahdan

Here is how you get your brands cited by ChatGPT and Google AI

For marketers, this could become one of the biggest shifts in digital visibility over the next few years.

Google has officially published a new guide explaining how websites should optimize for AI-powered search experiences like AI Overviews and AI Mode.

Email inboxes are no longer neutral delivery systems. Increasingly, they are behaving more like recommendation engines.

The real question for local marketers is no longer “Should we use AI?” but rather “How do we use it in a way that creates advantage?”

For Egyptian marketers and investors, this shift introduces both new risks and new opportunities.

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