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Converted acquires Egypt’s Mitcha to expand AI-driven e-commerce ecosystem

US-based AI-powered advertising tech company Converted has acquired Mitcha, an Egyptian e-commerce platform supporting local designers.

The Egyptian Customs Authority (ECA) has signed a memorandum of understanding (MoU) with its Korean counterpart.

Egypt's growing e-commerce landscape, with 416 million digital conversations recorded between 2024 and early 2025.

The company plans to open its regional branch in Muscat in early 2025, offering smart services to businesses and enhancing e-commerce and shipping.

El-Segini pointed out that e-commerce in Egypt has witnessed significant growth in recent years.

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