ITB Berlin

ITB Berlin will celebrate its 60th anniversary in March 2026.

Tuesday, 3 March until Thursday, 5 March 2026
daily 10 am – 6 pm

Since 1966, ITB Berlin has become the World’s Leading Travel Trade Show. This will be honoured with a special programme in 2026.  At ITB Berlin 2026, a campaign titled ‘Every moment tells a story’, that marks its 60th anniversary, will highlight moments from the past and take a look at the future.

Since 1966, ITB Berlin has been the leading platform for the global travel and tourism industry. Under the motto "Discover the stories behind 60 years of legacy" ITB Berlin 2026 once again expects exhibitors and trade visitors from all over the world to a very special edition this year. 

The trade show is clearly structured: in addition to the geographic division by destinations, market segments such as Adventure Tourism, Business Travel, LGBTQ+ Travel, Luxury Travel, Medical Tourism, and Travel Technology are represented.

In parallel to the exhibition area the ITB Berlin Convention, the leading think tank of the tourism industry, takes place on the fairgrounds. Here, experts discuss the trends and innovations shaping the future of travel.

ITB BERLIN CONVENTION

Convention and trade show in one:

As the leading think tank for the travel industry, it takes place alongside the trade show at the Berlin exhibition grounds. Over 400 speakers will present on four stages in more than 200 sessions covering groundbreaking industry topics.

• ITB Berlin Convention will take place at the Berlin Exhibition Grounds 3 – 5 March 2026.
• Participation2026 is included with the ITB Berlin trade visitor ticket. Tickets will be available from December in the ITB Berlin Ticket shop.
• All sessions of the ITB Convention 2026 were streamed and can be viewed on our YouTube channel.
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• In 2025, the convention attracted 24,000 visitors, participating in 4 stages with a total of 17 themed tracks.
• You can access the ITB Berlin 2025 Convention Program (PDF, 2031 kB) here.