Email marketing trends in the United States
In the U.S. email marketing is seen as one of the most effective marketing tools. The most recent developments are explained in the interview.
Loren McDonald McDonald has 24 years of experience in marketing, consulting and strategic planning. Before joining Silverpop in 2008, he was vice president of corporate communications at Lyris, Inc., and had served as vice president of marketing at EmailLabs. McDonald was founder and president of Intevation, an e-marketing services firm specializing in email and search engine marketing services. He has held executive marketing positions at companies including USWeb/CKS, NetStruxr and Arthur Andersen. McDonald is a columnist for Media Post Email Insider and a former ClickZ Email Delivery columnist. He is a frequent speaker at major industry conferences and events and is often quoted in the press. In 2005, he was selected Marketing Executive of the Year by the American Business Awards (the Stevie´s). An industry newsletter he launched in 2003 has won seven awards including Best B2B e-newsletter from MarketingSherpa and the ClickZ Marketing Excellence Award.