Is AI reaching its limits?
AI discriminates, selfie apps are booming, OpenAI wants watermarks, ChatGPT and Dall-E in gaming and TikTok goes YouTube, all in this week's podcast.
AI discriminates
The viral AI avatar app Lensa, when you upload a photo you get 100 back of avatars, was recently criticised by Melissa Heikkila from MIT Technology Review for being discriminatory.
Out of the 100 photos she added, she got back 16 photos of herself naked and 14 showing a lot of skin, while her male colleagues’ photos portrayed them as astronauts and explorers.
She tried the app with a Chinese colleague, and his photos came back also highly sexualized, which means that is due to the fact that they have Asian heritage. AI takes information about the countries you come from and produces what they think you will like which is not ok.
What can we learn as companies? be careful of automated personalization and AI if you can’t control it.
Selfie apps are booming
The app Lensa is going viral with the magic avatar function, it shows you as science fiction, anime, fantasy characters and it got 13 million installs in only 11 days in December, recording a 600% increase from November.
What do we learn as companies? Offer your customers something to play with, people like to play!
Open AI wants digital watermark
ChatGPT is absolutely coming, because it produces very good texts, but you don’t know if it’s human or a machine that wrote that text
Professor Scott Aaronson, a guest researcher at OpenAI, said that they are working on a watermarking tool that will create a secret signal, marking the content as created by AI.
What can we learn as a company? Tag your texts, in the future it will be normal for everyone to have to tag output as produced by humans or robots.
ChatGPT and Dall-E in gaming
An 11 year old just made a video game using ChatGPT. You can be a programmer without knowing how to be one.
In an AAA game, there were posters on the walls created by AI. Benjamin Lochmann, founder and CEO of the German game studio Pixel Maniacs said that for moral and legal reasons we can't use AI.
It’s important for you as a company to define the rules. You should clarify where employees should use AI and where they should use their heads.
Tiktok goes YouTube
We had a lot of examples where other social networks copied tiktok, now tik tok is copying others. They invented a full screen button, where you have rectangular videos shown in full screen, so they are learning from YouTube. Also their max video time is now 10 mins, because you need more time for beauty tutorialS, comedy sketches, recipes and educational content.
What do we learn as a company? Watch your competitors and learn from them.
Egypt Business Directory
Digital marketing expert and author of 25+ books, is an online marketing guru in Germany, known for starting one of the world's first web servers.