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Michael Leander explains some quick wins for data driven marketing. What should every sender of a newsletter do to collect the right data? How to reengage inactive users. Send incentives or not? What ist the difference of users coming from mobile devices? How can you adapt your content to the behavior of mobile users? How to survive the Gmail tabs marketing apocalypse? Which data ist good for segmentation and to generate dynamic content? In half an hour Michael Leander delivered new insights into the secret of customer engagement and relevancy.