Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
print logo

Mastercard to bring 50mln firms into digital economy; including in Egypt

As a pilot in Egypt, Mastercard and Levi Straus and Co. partnered up to digitize the wages of more than 10,000 garment factory workers.
20.05.20 | Source: Zawya


Mastercard has expanded its global commitment to financial inclusion by pledging to bring one billion people and 50 million micro and small businesses into the digital economy by 2025, according to a May 18th press release.



With Egypt included, the company will directly focus on providing solutions to 25 million women entrepreneurs to grow their businesses. This resulted from the health and economic consequences of COVID-19 which addressed the critical need to support vulnerable populations.


Mastercard’s General Manager for Egypt and Pakistan Magdy Hassan noted that Mastercard has partnerships with the private sector and collaboration with the Egyptian government. Therefore, the company plans to continue building a future with innovative solutions that can be commercially viable and socially impactful.


FREE NEWSLETTER