Ahmed El-Maddah of Elkford B.C. is a long way from Cairo, Egypt, the 15th largest city in the world, famous for the Giza pyramids and the Nile River. The Elkford Drug Store owner is the recipient of the 2019 Elkford Business of the Year, and Customer Service of the Year Award. As a middle class kid growing up in the hot and sprawling north African metropolis, El-Maddah probably couldn’t even dream of one day paddling a kayak in a pristine mountain lake, or carving long turns through knee deep powder. But that’s exactly what happened, along with having a family and a successful pharmacy business in the east Kootenays.