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Global Guarana Market is tremendously growing at a lucrative CAGR of 7.16% during forecast period (2017–2022)

Guarana Market By Form , By Application, And By Region Global (Industry Analysis, Size, Share, Growth, Trends, And Forecasts (2017–2022)
vicky vempati | 23.02.2018
Guarana Market © vicky vempati
The Global Guarana Market was worth USD 3.75 billion in 2017 and estimated to be growing at a CAGR of 7.16%, to reach USD 5.3 billion by 2022. Guarana is a climber plant which belongs to the maple family and is native to Amazon basin and are widely found in Brazil. Guarana features clusters of large leaves, flowers, and its fruit colour ranges from red to brown.
Guarana is mainly used as a stimulant due to its high caffeine content. It is also used to treat various diseases such as diarrhoea, low blood pressure, cardiac problems, fever, headache, and joint pain among others. Furthermore, Guarana is also utilized as a flavouring ingredient in confectioneries and beverages. Guarana is used across a variety of applications such as confectionery products, energy drinks, fruit juice based drinks, dietary supplements and others which includes weight loss products.
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The driving factors of global Guarana market are rising awareness of health benefits linked with the consumption of guarana-infused products among people. Obesity and diabetes and are among major health issues across the globe. Consumers prefer the consumption of healthy beverages and food products in order to prevent these chronic ailments. However, strong competition from other super foods are likely to constrain the growth of global guarana market.
The global Guarana market is segmented based on form and application. By form, the global guarana market is segmented into liquid form and powdered form. The liquid form of guarana is expected to hold the largest share of the market due to soluble properties on beverage items and its easy convenience. In terms of application, the global guarana market can be divided into confectionery items and beverages. The beverage segment is expected to account for largest share of the guarana market share due to the growth in demand for different health drinks among consumers. Guarana finds its application in different soft drinks, non-carbonated drinks, carbonated drinks, energy drinks, and fruit juice drinks. Athletes consume energy drinks so as to improve their performance, and this is likely to drive the global guarana market during the forecast period.
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The Global Guarana market is divided based on geography into North America, Latin America, Asia-Pacific, Middle East and Africa and Europe. North America has the leading market for Guarana in the world, owing to rising awareness about the health benefits which can be obtained from the consumption of Guarana. North America region is followed by Asia Pacific and Latin America regions. Latin America region is expected to have the fastest growth rate during the forecast period owing to growing production in countries such as Brazil.


Some of the major players in the market are Herboflora, Iris Trade Inc., Duas Rodas Industrial, The Green Labs LLC, AR De Sousa Ribeiro, Natural Amazon Herbs Producao De Extratos Ltd, Nutra Green Biotechnology Co., Ltd., Vitaspice, Ambev, and Prover Brasil.
Market Segmentation
1)Form
• Liquid Form
• Powdered Form
• Y-o-Y Growth Analysis, By Form
• Market Attractiveness Analysis, By Form
• Market Share Analysis, By Form

2)Application
• Carbonated drinks
• Confectionary Products
• Cosmetics
• Dietary Supplements
• Energy Drinks
• Non-Carbonated drinks
• Fruit-juice based Drinks
• Y-o-Y Growth Analysis, By Application
• Market Share Analysis, By Application

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Scope of the report :
• Global and country-level analysis and forecasts of the study market; providing Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped
• Segment-level analysis in terms of form, by Application along with market size forecasts and estimations to detect key areas of industry growth in detail
• Identification of key drivers, restraints, opportunities, and challenges (DROC) in the market and their impact on shifting market dynamics
• Study of the effect of exogenous and endogenous factors that affect the global market; which includes broadly demographic, economics, and political, among other macro-environmental factors presented in an extensive PESTLE Analysis
• Study the micro environment factors that determine the overall profitability of an Industry, using Porter’s five forces analysis for analysing the level of competition and business strategy development
• A comprehensive list of key market players along with their product portfolio, current strategic interests, key financial information, legal issues, SWOT analysis and analyst overview to study and sustain the market environment
• Competitive landscape analysis listing out the mergers, acquisitions, collaborations in the field along with new product launches, comparative financial studies and recent developments in the market by the major companies
• An executive summary, abridging the entire report in such a way that decision-making personnel can rapidly become acquainted with background information, concise analysis and main conclusions
• Expertly devised analyst overview along with Investment opportunities to provide both individuals and organizations a strong financial foothold in the market
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