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Industry & Manufacturing

Omar Farid | 14.03.2015 00:00
Case studies and private sector views
Omar Farid is the President of PepsiCo, Middle East & Africa Region. In his current role, he is responsible for leading PepsiCo across the MEA region comprising of all food and beverage businesses. He is in charge of strategic planning, oversight of all business units and plans to achieve business objectives.

He began his career with PepsiCo in 1983 and held a variety of management positions across different countries including Saudi Arabia and Lebanon. Previous to his current role, he held the positions of General Manager for SIPCO-Western Franchise, General Manager of Saudi Snacks Foods, Vice President, General Manager of the East Mediterranean market unit and GCC business unit General Manager.

He holds a Bachelor of Science in Accounting from Ain Shams University in Cairo, Egypt. He is an active member of the community and contributes to several social responsibility projects across the region.