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The psychology of colors in logo design

How do colors in logos influence emotions? A study unveils the psychological impact of the 10 most popular logo colors.
© Egypt Business Directory

Colors in logos play a crucial role in shaping how a brand is perceived and the emotions it evokes. To delve deeper into this phenomenon, researchers at Adobe Express conducted a detailed study. They surveyed 285 professional graphic designers to explore the emotional responses elicited by different logo colors, as reported by MarketingProfs.

The findings of this study are presented in a comprehensive infographic, showcasing the associations and concepts that graphic designers attribute to the ten most frequently used colors in logos. Here are the key takeaways from the study:

  1. Red: Often linked with energy, passion, and urgency. It captures attention and is frequently utilized by brands aiming to appear dynamic and exciting.

  2. Blue: Symbolizes trust, calmness, and professionalism. It's commonly used by companies that wish to convey seriousness and reliability.

  3. Green: Associated with nature, growth, and health. It’s popular among brands focusing on sustainability and environmental consciousness.

  4. Yellow: Conveys optimism, happiness, and warmth. It stands out and fosters a sense of friendliness and joy.

  5. Orange: Represents creativity, playfulness, and enthusiasm. Brands that want to appear youthful and innovative often choose this color.

  6. Purple: Linked with luxury, creativity, and wisdom. It’s chosen by brands aiming to exude elegance and exclusivity.

  7. Black: Denotes elegance, power, and sophistication. Premium brands frequently use it to create a classy and timeless aesthetic.

  8. White: Symbolizes purity, simplicity, and minimalism. It’s favored by brands that want to highlight clarity and modernity.

  9. Pink: Associated with romance, tenderness, and femininity. It’s often selected by brands aiming to create a playful and friendly atmosphere.

  10. Brown: Represents earthiness, stability, and reliability. It’s used by brands that emphasize robustness and groundedness.


Selecting colors for a logo goes beyond aesthetic appeal; it’s a strategic decision that can significantly influence the brand message and emotional connection with the audience. The study by Adobe Express provides valuable insights that can guide graphic designers and brands in Egypt in making informed color choices for their logos.

For more detailed information, visit the original article on MarketingProfs here.
A version of this was published in Marketing Boerse.