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Is creativity the solution for the Egyptian economy?

Left-brain linear, analytical computer-like thinking is being replaced by right-brain empathy, inventiveness, and understanding.
We are living in the age of creativity.

Daniel Pink in his book, A Whole New Mind (2005) defines Economic Development as:

1. Agriculture Age (farmers)
2. Industrial Age (factory workers)
3. Information Age (knowledge workers)
4. Conceptual Age (creators and empathizers)

Pink argues that left-brain linear, analytical computer-like thinking is being replaced by right-brain empathy, inventiveness, and understanding as skills most needed by business. In other words, creativity gives you a competitive advantage by adding value to your service or product, and differentiating your business from the competition. Without creativity, you are doomed to compete in commodity hell!

The Creativity Gap

A 2012 Adobe study on creativity shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.

Can creativity be learned?

A study by George Land reveals that we are naturally creative and as we grow up we learn to be uncreative. Creativity is a skill that can be developed and a process that can be managed.

Tony Buzan - the Inventor of Mind Map, Ramon Vullings - the Author of Creativity Today, and Cyriel Kortleven - one of the leading creativity speakers in Europe, will talk about "Winning Through Creativity and Innovation" in their April seminar in Egypt. You will learn how to:
- develop your own creative potential
- tab into your creative potential and sail through the untapped sea of yet-to-be consumers.
- improve your creative problem solving skills and artistic spirit
- get practical tools to apply it in your organization and daily life