Senior Digital Marketing Manager- by Top Business

Job Description:
Drive user acquisition, top-line growth and retention through digital channels
Provide clear reporting with actionable analysis for each digital channel
Strong familiarity with third-party tracking and reporting tools and integrating them with social platforms
Lead and develop A/B testing across digital channels and evaluate and recommendation as appropriate.

Facebook:
Deep understanding and hands-on experience of Facebook platform: launching new campaigns, optimising current campaign and audiences, whilst creating new targeting groups across all markets on a weekly basis
Experience launching canvas ads
Brand oversight of all paid social campaigns, including coordinating campaigns, planning, activation and reporting.

Google Ads:
Conducting keyword research to reach new segments
Optimizing existing campaigns through keyword refinement, bidding optimization, copy testing and A/B testing
Deep understanding of different match types, and optimising keywords across them Managing Google Display Network.
Other Channels:
Introduce new digital acquisition channels, such as LinkedIn, retargeting, programmatic and affiliate, while managing the current strategy.

Requirements:
7+ years of digital marketing experience, including hands-on experience in Google Ads and paid Facebook, preferably on agency side
Sound working knowledge of multiple social media platforms (LinkedIn, Facebook and Twitter)
An understanding of the B2B or B2C sales funnel
Proven track record working on large-scale projects with significant budgets
Robust data analysis skills and the ability to provide actionable recommendations
Incredible attention to detail and pride in their work
Experience working with social analysis tools (i.e. Sprout Social)
Strong written and verbal communication skills
Experience working in different markets and sharp cultural awareness
A self-starter with initiative and drive, capable of executing rapidly and thriving in a demanding, result-oriented and fast-paced environment
Experience working with creative teams
Eager to learn about new ideas and digital areas!

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