Marketing-Börse PLUS - Fachbeiträge zu Marketing und Digitalisierung
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10.01.2015 - 13.01.2015 | Cairo | Conference

The International Travel & Tourism Exhibition Egypt will take place from the 10th to the 13th of January 2015.

Egypt with its unique charm and the convergence between its history and its modern world has been long considered as the treasure of Africa and with no denying entails a competitive advantage in the international tourism industry.

The Egyptian government is estimated to increase its revenues generated from tourism in 2014 through heavy marketing activities targeted to tourists in key countries. Egypt is putting great emphasis on promoting not only its cultural tourism but also entering new fields of the market such as medical tourism, travel technology, training & employment, cruises and so on.

Egypt’s historical and cultural heritage has resulted to its growth and sustainability in tourism sector. Cairo will act as the platform for international tourism-related organizations to gather together under one roof for the first ITT Egypt 2015.

Tourism market is far from just promising and thus, participation to this fair would be ideal for businesses looking for attracting new customer and market segments.

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