There are still many processes in marketing that could be handled more efficiently. But companies struggle to interact with customers in a coordinated way across all channels. Omnichannel customer engagement, real-time personalisation and artificial intelligence are more than just buzzwords. Today, they are mandatory to make customer contacts come alive.
In this book, 24 authors reveal what is possible today, which touchpoints matter and what the future may look like. They give tips for implementation and show strategies and methods. Numerous practical examples provide insights into practical implementation.