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Best practice guide: Paid Search Marketing

This is a 78-pages sample of the full report "Paid Search Marketing".
Abstract:

Who is this Best Practice Guide Aimed At?
Econsultancy?s Best Practice Guides help organisations improve their results from digital marketing through improved planning and execution. Our guides explain best practice for successfully implementing digital marketing on a large-scale in medium and large organizations, but best practice guidelines also apply for smaller organizations. The guides are being developed to be the definitive source for best practice on a range of online marketing topics. They are packed with strategic recommendations and practical tips which will help you benchmark and improve on your current approach whether you are a small business with focused campaigns or are responsible for complex, international enterprise search.
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