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Internet and Media Statistics in Egypt

The Nielsen company released these reserach results based on fieldwork conducted between September and November 2010.
Insights MENA | 22.03.2012

Insights MENA is an interactive tool providing critical data about the online behavior of urban consumers in five key MENA markets: Egypt, Jordan, Morocco, Saudi Arabia, and UAE.

- Research agency: The Nielsen Company Dubai
- Timing: Fieldwork conducted between September and November 2010.
- Sample Population: Urban men and women aged 15 years and older
- Sampling Methodology: Multi-stage stratified random sampling
- Interview Methodology: 1500 face-to-face interviews in English, French or Arabic.

Research Findings:

General: Country Statistics:
- Country Population: 82.9 Million
- 22% Mobile Internet Usage
- 90% Mobile Ownership
- 39% Internet Usage Rates
- 41% Internet-enabled Mobile Penetration

1. Internet Usage Rates:
- 39% of Egypt's population use the internet.
- 48% of men use the internet.
- 29% of women use the internet.

Internet Usage Percentage according to age:
- 15-24: 56%
- 25-34: 47%
- 35-44: 33%
- 45-54: 21%
- 55+: 11%

2. Average Weekly Frequency of Usage:
- Weekly Frequency of Usage - TV: 11.9%
- Weekly Frequency of Usage - Mobile: 12%
- Weekly Frequency of Usage - Radio: 7.8%
- Weekly Frequency of Usage - Newspaper: 4.3%
- Weekly Frequency of Usage - Internet on Desktop: 7.9%
- Weekly Frequency of Usage - Magazine: 2.4%

3. Media Usage Duration (in Minutes / Day):
- Access Internet via Desktop/Laptop: 165
- Access Internet via Mobile Handset: 73
- Watch TV (not online): 189
- Read Newspapers (not online): 36
- Read Magazines (not online): 33
- Listen to Radio (not online): 87
- Text/Call vi Mobile: 54

4. Mobile Ownership:
- Mobile Ownership among Egyptians: 90%
- 96% of men own a mobile
- 85% of women own a mobile

Mobile Ownership Percentage according to age:
- 15-24: 93%
- 25-34: 96%
- 35-44: 93%
- 45-54: 86%
- 55+: 75%

5. Internet-enabled Mobile Penetration:
- Percentage of Internet-enabled Mobile Penetration among Egyptians: 41%
- 45% of men have Internet-enabled Internet Penetration
- 36% of women have Internet-enabled Internet Penetration

Internet-enabled Mobile Penetration according to age:
- 15-24: 49%
- 25-34: 49%
- 35-44: 36%
- 45-54: 28%
- 55+: 18%

6. Mobile Internet Usage:
- Mobile Internet Usage among Egyptians: 22%
- 28% of men use Mobile Internet
- 13% of women use Mobile Internet

Mobile Internet Usage Percentage according to age:
- 15-24: 29%
- 25-34: 23%
- 35-44: 18%
- 45-54: 4%
- 55+: --

7. Activities done online:
- Search engine usage: 81%
- Send/Receive E-mails: 57%
- Visit internet portals: 72%
- Use instant messaging/Chatting: 54%
- Visit/Access social networking sites: 50%
- Listen to music online: 64%
- Download music/videos etc.: 53%
- Play games online: 47%

Activities done by men:
- Search engine usage: 85%
- Send/Receive E-mails: 60%
- Visit internet portals: 79%
- Use instant messaging/Chatting: 58%
- Visit/Access social networking sites: 55%
- Listen to music online: 69%
- Download music/videos etc.: 59%
- Play games online: 53%

Activities done by women:
- Search engine usage: 75%
- Send/Receive E-mails: 53%
- Visit internet portals: 62%
- Use instant messaging/Chatting: 47%
- Visit/Access social networking sites: 43%
- Listen to music online: 57%
- Download music/videos etc.: 45%
- Play games online: 38%