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Samsung's REX now in Egypt

Being the #1 Smartphone seller in Egypt, Samsung introduces its new REX to the Egyptian market.
Samsung Corporation | 15.04.2013

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, announced today the launch of REX, the new series of full-touch feature phones that combine intelligence and capability to deliver an accessible, next-generation mobile experience for all.

"With the use of smartphones growing rapidly in the Egyptian market, the introduction of the REX series to our outstanding portfolio of smartphones was only natural,” said Duke Park, Vice President of Samsung Egypt. “We are constantly endeavouring to provide Egyptians with a wide range of products that feature cutting-edge technologies in addition to being cost efficient. This allows us to remain at the forefront of the electronics industry both locally and globally.”

The Samsung REX series includes: REX 80, REX 70 and REX 60. Each device is tailored to give users access to a variety of unique features that have been developed to enhance their day-to-day needs and lifestyles, whatever their budget is. Moreover, the REX series delivers practical solutions to complement daily mobile needs. Its responsive QVGA touch-screen with intelligent features is designed to deliver a simpler, intelligent user experience to users. REX smartphones also allow users to increase the available space for saving data; through supporting Micro SD memory cards up to 32 GB.

“As the number one mobile leader and innovator we are committed to developing the best possible mobile solutions to suit all lifestyles and budgets, which is why we’re so excited to launch the REX series in Egypt,” said Sherif Barakat, Head of HHP Division, Samsung Egypt. “REX devices are designed to seamlessly prioritize and consolidate the essential mobile functions that matter most to Egyptians; providing them with the ultimate, unique and innovative mobile experience and making smartphones affordable for all.”

The simple, user-friendly Touchwiz interface of the REX series makes it easier for users to navigate their mobile. Menu choices are organized into icons arranged 4x4 on the large display for an easy glance view. Social networking access is just a click away and practical widgets offer easy access to weather or other frequently-used applications.

The curved design of the Samsung REX is inspired by the aesthetics of nature. Its compact size gives users a comfortable grip and allows convenient one-hand operation. The brushed metal frame, organic nature-inspired design and delicate back cover create a modern, sophisticated look that will fit perfectly with your professional life.

Moreover, customers who want to keep their personal and work calls separate will enjoy the convenience of Dual SIM on the Samsung REX, offering the functionality of having two phones with just one mobile unit. To ensure no calls are missed, Dual SIM Always On allows you to receive calls on one SIM even when you are on the phone using the other. The Samsung REX efficiently allows you to switch between up to a maximum of five SIM cards without rebooting your mobile. Ideal for business trips to different coverage areas, or for those wanting more flexibility between calling plans, the Dual SIM feature puts you in control of your mobile experience.

Also featuring all the essentials for an intelligent mobile experience, the Samsung REX series guarantees fast web browsing and app support through Opera Mini. Even your conversations don’t need to pause for a minute with access to full social networking and messaging, including the cross-platform ChatON, which means you’re always connected with your friends, regardless of the smartphone brand they may be using. The latest additions to Samsung’s unique portfolio of smartphones also come with 10 fun game applications, from the top rated games in the Play Store market.

For further information, please visit www.samsungmobilepress.com.