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Egypt Yellow Pages kicks off annual sales canvass

Yellow Media primarily targets an effective SoLoMo (social-local-mobile) presence for its customers.
Egypt Yellow Pages | 20.05.2012

Egypt Yellow Pages Ltd, the local search company, kicked off its annual sales canvass in April 2012. The company’s approach this year, and into the future, emphasizes its successful cutting-edge digital solutions business line, which is the backbone of its new Yellow Media brand.

Yellow Media primarily targets an effective SoLoMo (social-local-mobile) presence for its customers, through which the company takes care of a customer’s social needs (Facebook, Twitter, Dalili.com.eg, LinkedIn), local needs (Yellow.com.eg, Offeratak.com, Google AdWords), and mobile needs (site, applications, presence). Yellow Media recently became the first and currently only Google Premier SMB partner in the North Africa and Middle East region.

Egypt Yellow Pages Ltd now has nearly 20 strategic partnerships with global, regional, and Egyptian online giants, including Google, Trip Advisor, Foursquare, Akhbarak.net, Al Masry Al Youm, and Adaffix, among others. The company also offers its users iPhone and Blackberry applications.

“Our new emphasis on providing our customers cutting-edge digital solutions, represented in Yellow Media, will help us create additional business, beyond and along with our traditional print solutions,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.

The current sales canvass runs for year ending in March 2013.

Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages and Yellow Media branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, Yellow.com.eg™, Dalili.com.eg™, and Offeratak.com™ trademarks in Egypt, and is supported by over 400 employees and 12 regional offices throughout Egypt. Yellow Pages distribution will surpass 300,000 print directories in 2012, as well as delivering millions of page views on Yellow Media electronic properties.