print logo

Product Marketing Specialist For Optimal Technology Solutions

Optimal Technology Solutions is a rising Pan-Arab Telecommunications and Information Technology provider with a focus on cutting edge technologies.
| Cairo | 14.12.2011

- P&L responsibility including management of revenue targets, marketing spend, and ROI.

- Help develop and implement a comprehensive marketing plan for each product. Execute & monitor effective marketing activities, and take pro-active measures to achieve the sales targets. Enhancing brand image by preparing marketing communication strategies.

- Work with product development teams on new product rollout strategies and product life cycle analyses; collaborate on pricing and packaging strategies; focus on market research and incorporate customer feedback into overall positioning strategy.

- Work with product development to maintaining product presence, materials, ecommerce landing pages, web site user analyses and activity reports to support purchase conversion rates.

- Leverage real-time email marketing results, web analytics reports and campaign s analyses to optimize performance of marketing programs, improve web site usability, products user experience and increase conversion rates.

- Conduct research in the form of online surveys, focus groups, and web site usability tests. Create audience segmentation plans to optimize results and preferred communication channels.

Skills

- Bachelor's Degree in Marketing or related field required.

- 1-3 years of experience in the fields of telecommunications, mobile communications, Internet, mobile operators, or in service providers.

Education

Bachelor's Degree in Marketing or related field required.